Browsing Theses and Dissertations by Title
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Kavochi, Everlyne (Daystar University, School of Business and Economics, June , 2015)[more][less]
Abstract: The purpose of this study was to find out how bank restructuring of KCB and BBK influences their financial performance. The objectives of this study were to determine the different forms of bank restructuring that have been employed by KCB and BBK; to establish whether long term benefits associated with bank restructuring outweigh its short term costs at Kenya Commercial Bank and Barclays Bank of Kenya and to determine the bank restructuring challenges faced by Kenya Commercial Bank and Barclays Bank of Kenya and how to overcome them. The study used both the primary data and secondary data. The questionnaires were administered to the selected managers and departmental heads of the two banks and later analysed using statistical package for social science. The financial performance information of the banks was derived from secondary data from the published financial statements. From the findings the study revealed that the main driver for restructuring was budgetary cuts. Further, the research findings indicated that the two banks majorly laid off excess staff and merged the departments which led to reduction of supervisory managers and middle level managers. The study found out that restructuring is benefical to the banks‟ financial performance. The findings revealed employee retrenchment as the most challenge the bank faced during restructuring and to overcome such all stakeholders should be involved in the whole process. The study concluded that restructuring in Kenya commercial bank and Barclays bank led to improved financial performance. The study recommends that there is need to look at departmental mergers because many departments increases costs and at the same time increases profitability. Moreover, since restructuring may at xi time prove unavoidable, the ultimate goal should be to eliminate non-essential company resources while minimizing the negative impact on the remaining organization. Description: Master of Business Administration in Finance URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3757 Files in this item: 1
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Wilbert, K. Kurgat (Daystar University, School of Business and Economics, January , 2018)[more][less]
Abstract: The purpose of this study was to examine strategies employed by formal SMEs in charcoal industry to enhance business growth despite the unique challenges faced with particular focus on Kibra Sub-county in Nairobi County, Kenya. The objectives of the study were to identifying the business growth strategies employed by formal SMEs in the charcoal industry, to examining the effectiveness of the employed business growth strategies, to establishing the challenges faced by SMEs in the charcoal industry in implementing business growth strategies and to establish measures to be put in place to ensure that strategies employed are effective. The researcher adopted descriptive research design and the target population was formal small and medium-sized charcoal entrepreneurs. The sample size was 96 respondents selected through purposive and simple random sampling. A face to face administered questionnaire was used to collect the primary data. Data was analysed using version 21 of the Statistical Package for Social Sciences computer software and findings presented in form of frequency distribution tables and charts. From the findings, majority (75.0%) of the respondents indicated that they had adopted three main business growth strategies: product development, marketing and financial strategies. Product development strategy was effective at 88.60%, marketing strategy at 77.9%, and financial management strategy at 86.1%. Most of the respondents (85.8%) indicated that they had various challenges in operating SMEs under charcoal industry among them restrictions from government authorities (94.4%), and competition from other sources of energy (93.3%). The study recommended that the government and other private institutions should work together and create a fund for SMEs to boost growth, create jobs, and improve the country’s economy. Description: Master of Business Administration In Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3489 Files in this item: 1
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Mwongera, Elizabeth K. (Daystar University, School of Human and Social Sciences, April , 2010)[more][less]
Abstract: The study was carried out to determine the causes and effects of stress among teachers in public secondary schools in Nairobi City. The problem statement was that stress may significantly impair the working relationship between teachers and their students, the quality of commitment and the teaching a teacher is able to give. A systematic study of the causes and effects of stress would help in reducing the negative consequences of stress. The objectives were to determine the causes and effects of stress, to find out if there was a relationship between the biographical characteristics of the teachers and stress and to find out whether teachers used any coping strategies. To collect data, 164 self- report questionnaires were administered to the teachers but the response rate was 130 (79.3%). Interviews were conducted with heads of secondary schools. The sample was drawn from day schools as well as boarding schools. The study found that the main causes of stress for the teachers were work overload, role overload, student discipline problems, overcrowded classrooms and poor communication. The main effects of stress were constantly being under strain, absenteeism, feelings of worthlessness and hopelessness, depression, low productivity and sickness. The respondents used planning their work, positive attitudes to work, praying, socializing, sleeping, absenting themselves from work and drinking alcohol as coping strategies. The study has suggested some manageable stress coping strategies that have minimal financial implications on the teachers. Several recommendations have been made based on the findings of the study. Description: Master of Arts in Counselling Psychology URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3756 Files in this item: 1
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Mwangi, Janet Wanjiru (Daystar University, School of Business and Economics, June , 2021)[more][less]
Abstract: This study sought to determine attrition causes and their effects on organizational performance in the Kenyan telecommunication industry, with a specific focus on Airtel Kenya Limited. The objectives of the study were to establish measures of organizational performance, determine the effects of attrition on organizational performance, and determine the moderating role of government policies and competition on organizational performance. The study was guided by the reward theory of attraction, survival-based theory, human capital theory, and system theory. A descriptive research design was used, and the study population was the 476 employees of Airtel Kenya Limited. The target population comprised 245 employees drawn from five departments, namely logistics and procurement, information and communication technology, administration and human resources, marketing and customer service, and finance and accounts. The study had a sample size of 76 (employees of Airtel Kenya Limited) identified through purposive sampling. For data collection, a questionnaire was used, and the data was processed and analyzed using the Statistical Package for the Social Sciences (SPSS), version 23. Means, standard deviation, and variance on the dependent and independent constructs were used to show how clustered or dispersed the constructs were. According to the findings, the causes of attrition in the Kenyan telecommunication industry include salaries and wages, competition for the workforce, job security, training and development programs, and government policies. The study concluded that employee reward management is vital for organizational performance and recommended a positive relationship between employee development and organizational performance. Description: Master of Business Administration in Human Resource Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3880 Files in this item: 1
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Koske, Vickie (Daystar University, School of Human and Social Sciences, August , 2021)[more][less]
Abstract: The purpose of the study was to determine the challenges faced by health care providers in adopting and using electronic medical records (EMR) in Mama Lucy Kibaki Hospital. The specific objectives were to establish current usage of EMR in Mama Lucy Kibaki Hospital, determine factors that affect usage of EMR technology and determine the challenges faced by healthcare providers in adopting and using EMR. Descriptive research design was used. The study targeted a population of 221 members of the medical staff of Mama Lucy Kibaki Hospital with a sample size of 30%. The data was collected using interviews and questionnaires, and SPSS version 23 was the data analysis tool. It was based on both descriptive and inferential analysis. The data was presented through tables, pie charts, and graphs. The study indicated that 81% of the respondents have EMR systems in their department, with 52% as hybrid systems and 29% fully electronic. It was also established that Mama Lucy Kibaki Hospital has invested in IT infrastructure for EMR Systems to a large extent, represented by 48% of the respondents. The study recommended strategies to help enhance the uptake of EMR, such as training of staff on the usage of EMR, advocacy forums on the advantages of EMR adoption, and regular provision of technical personnel to maintain, repair, and upgrade the systems. Another recommendation was that similar studies be conducted in private hospitals within Nairobi County. Description: Master of Arts in Monitoring and Evaluation URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3879 Files in this item: 1
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Chumo, Fred (Daystar University, May , 2012)
[more][less]Abstract: The purpose of this study was to: investigate the reasons for the merger of SCBC and ECB, investigate the challenges that the two banks went through in the process of merging, propose solutions to overcome these challenges, identify the lessons that can be drawn from this merger transaction for the whole banking sector and initiate interest in further in-depth research. The main theory guiding the study was; the reasons informing the mergers; and the challenges facing the mergers of commercial banks in Kenya tempered by strategies employed to counter these challenges determines the success or the failure of a merger. The research design was a combination of case study and descriptive research designs. The total population of this study was all the commercial banks in Kenya that have merged numbering 33. The target population was 194 current employees of the merged bank who were employees of the two merged banks at the time of the merger. The sample size was 50 people (26% of the target population). The sampling frame was the payroll of the merged bank. A combination of stratified random sampling and systematic random sampling techniques were used based on positions of staff and which of the two banks they were in at the time of the merger. The collected data was processed and analysed using SPSS and then presented using frequency tables, graphs, and pie charts. The key finding is that main challenges facing mergers of commercial banks are strategic and management challenges (Integration and Operational), and socio-cultural challenges. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3196 Files in this item: 1
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Rose, Matasyo (Daystar University, School of Business and Economics, June , 2013)[more][less]
Abstract: Automated power industries not only focus on production efficiency but also strive to strike a balance between production and consumption. This study sought to investigate the challenges of automation strategy on service delivery at Kenya Power. To achieve this it was guided by research objectives which were: To determine challenges encountered by Kenya Power in the implementation of automation strategy at Kenya Power, determine the effects of these challenges on service delivery at Kenya Power and: To establish ways in which Kenya Power was dealing with these challenges. Descriptive research design was applied, specifically using the cross-sectional design. The population of this study was 3, 797 employees with a sample of 10% from each category adding to 125 employees was used. Questionnaires were used for data collection and frequency distribution, histograms and percentage to analysis the data. The study found that poor customer support from the system to the user made it difficult for the user to understand how the automated system was functioning. It also has found that the automated systems placed an additional layer of complexity between the actual system processes and sensory data the user was controlling. The study recommends that, senior executives must not assume that lower level managers have the same perceptions of the strategic plan and its implementation, its underlying rationale, and its urgency. Further, the management ought to be involved in training of employees to update the knowledge and skills of employees and that the staff should be provided with awareness creation and training programs on public service delivery in relation to their work in order to satisfy customers. Description: Master of Business Administration in Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3490 Files in this item: 1
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Kisiangani, Faith Nafula (Daystar University, School of Communication, May , 2016)
[more][less]Abstract: There are ongoing communications campaigns of cervical cancer in Kenya for cervical cancer screening and uptake among women (National Cervical Cancer Prevention Program, 2012). However, data depicts that there is low level of screening and uptake in the rural population (ICO Information Centre on HPV and Cancer, 2014). This study adopted qualitative research design with a purpose of finding out the communication challenges of cervical cancer screening awareness and uptake among rural women in Bungoma County- Kenya. The objectives of the study were to: find out the communication channels of cervical cancer that rural women in Bungoma are exposed to; identify the communication challenges that rural women in Bungoma face regarding cervical cancer screening health campaigns, and to find out the level of awareness of cervical cancer among rural women in Bungoma County. The sample size consisted of 40 women from Mt. Elgon Constituency in the County. Focus group discussion and in-depth interviews were the sampling technique adopted. The data was analyzed by using QSR-Nvivo. The findings of the research showed that the main communication channels of cervical cancer were the media, health education and roadshows. The main communication challenges of cervical cancer screening and uptake were; lack of cervical cancer terminology, inadequate information on the communication channels and fear. There was low level of cervical cancer awareness and uptake among the participants. One of the recommendations was the need of educating media personalities and other major key health informants on cervical cancer for increase in uptake of screening services. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3324 Files in this item: 1
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Heyi, Cyrilla I. (Daystar University, School of Human and Social Sciences, January , 2018)[more][less]
Abstract: This study examined the characteristics and competencies of teachers of gifted and talented (GT) learners, using a case study of Makini Schools, in Nairobi County. The objectives of the study were to examine the characteristics of teachers of GT learners, to examine their competencies of teachers of GT learners, to establish the methods used by teachers to identify GT learners, and to establish the intervention programs for GT learners. The target population for the study comprised teachers and administrators of the primary section at Makini Schools, and Stadi za Maisha Education Trust (SZMET) training staff. A sample of 134 teachers, and six Makini Schools’ administrators was drawn using a census. In addition, purposive sampling was used to select three SZMET training staff. Data was collected using questionnaire and interview guide. Quantitative data was analyzed using the Statistical Package for the Social Sciences (SPSS), version 21 and presented in frequencies and percentages. Qualitative data was analyzed according to the themes of the study. Key findings of the study were that slightly more than half of the respondents 56(57.7%) were involved in identifying GT learners; only 26(26.8%) of the respondents were involved in intervention programs, indicating GT learners are not nurtured to enable them reach their full potential; behaviour rating scales/observation ranked highly (at 70.5%) among the methods used by teachers to identify GT learners; training of teachers (rated at 59.3%) would improve the teachers’ capacity to nurture GT learners. The study therefore recommends that more effort be put in intervention programs for the GT learners since the learners are already being identified yet not much is being done to nurture them. Description: Master of Arts in Child Development URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3755 Files in this item: 1
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Ayieko, Miriam Kwena (School of communication, Daystar University, December , 2018)
[more][less]Abstract: Citizen journalism and ethics is an evolving research area. This study focused on finding out citizen journalism and ethical considerations among university students, a case of the Catholic University of Eastern Africa (CUEA). This research is an attempt to contribute to research on citizen journalism and ethics. The research was guided by social responsibility theory of the press premised on four ethical ideals: truth, accuracy, objectivity and balance. The ethical ideals of social responsibility theory provides a framework on how the media should operate with considerable measure of ethical obligations to society. The research used a descriptive design with both quantitative and qualitative approaches. The study’s population was CUEA Langata Campus students enrolled during the January 2018 semester. From this population, 258 participants across eight strata of CUEA faculties and institutes who practice citizen journalism were sampled for the study. In addition, 20 Facebook accounts were purposively sampled to provide qualitative evidence of the kind of contents published by citizen journalists studied. The findings revealed that most citizen journalists shared contents related to events, experiences and comments. The findings also confirmed that citizen journalism is participatory. Citizen journalism provides opportunity for the continuity of a story, developing news in a horizontally conversational way. Another key finding of the study was that the tenets of social responsibility theory were still relevant in citizen journalism practice. In view of these findings, the study recommends the drafting of guidelines based on the assumptions of social responsibility theory to guide citizen journalism practice. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3233 Files in this item: 1
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Ochieng-Munda, Preskilla Akoth (Daystar University, School of Human and Social Sciences, October , 2020)
[more][less]Abstract: Adolescents living in informal settlements are likely to be exposed to multiple traumatic events, possibly leading to disorders such as posttraumatic stress disorder (PTSD). This study assessed the effectiveness of Cognitive Behavioral Intervention for Trauma in Schools (CBITS) in alleviating PTSD symptoms among adolescents living in informal settlements in Kajiado County, Kenya. Functional descriptive model of posttraumatic growth and organismic valuing process theories were applied in the study carried out at Embulbul and Enoomatasiani primary schools. Through simple random sampling, a sample of 212 was achieved, and via quasi-experimental design, the schools were purposely sampled and randomly assigned to the experimental and control groups. The Child PTSD Symptom Scale (CPSS-5-R) was applied to include participants aged 10-14 years in grades 5-7 and with scores of 31 to 60. The experimental group received 10 weekly CBITS sessions. Both groups were assessed at baseline, midline, and end line using SDQ, CPSS-5-R, MSPSS, and PTGI-C-R. The study data was analyzed using descriptive and inferential statistics such as ANOVA, with the aid of SPSS version 20. PTSD was found to have a prevalence rate of 40.8% whereas gender was associated with PTSD: males n=90; mean=42.02: 95% CI [40.18-43.91]; females n=104; 45.56: 95% CI [43.61-47.50], (F1,192)=6.577, p=0.011). There was a difference [F(1,192)=7.796, p=0.006] between the respondents who had experienced physical violence (n=121; mean=45.40: 95% CI [43.65-47.16]) and those who had not (n=71; mean=41.48: 95% CI [39.37-43.59]). A positive correlation [0.331(p<0.001)] was found between absenteeism and PTSD, and CBITS was found to be effective in reducing the symptoms of PTSD [t(94)=-6.935, p=0.000]. The findings can be applied by the Kenya Ministry of Health to revamp policies that enhance access to psychological care for adolescents. Description: Doctor of Philosophy in Clinical Psychology URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3362 Files in this item: 1
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Muchiri, Josephine Wairimu (Daystar University, School of Human and Social Sciences, October , 2021)[more][less]
Abstract: Guided by Aaron Beck’s cognitive behavior theory and Susan Knell’s cognitive behavioral play therapy (CBPT), this study investigated the effect of CBPT on gender symptomatology of anxiety disorders (ADs) among children in two selected primary schools in Dagoretti Sub-County, Nairobi County. Both correlational and quasi-experimental study designs were utilized. The study used four questionnaires: the Screen for Child Anxiety Related Emotional Disorders (SCARED), the Fear Survey Schedule for Children and Adolescents-Revised (FSSC-R), the Strengths and Difficulties Questionnaire (SDQ), and the Child Social Demographic Questionnaire (CSDQ). Respondents (n=163; n females =94) were derived from two public day primary schools in Dagoretti Sub-County, Nairobi County: Kawangware and Kabiria. Through purposive sampling, 28 children diagnosed with ADs from Kabiria Primary School were assigned to treatment, while 28 from Kawangware Primary School were assigned to the control group. The treatment arm received 12 sessions of CBPT. Data was collected again at mid line and end line for both arms and analyzed using the Statistical Package for the Social Sciences (SPSS), version 20. Descriptive statistics, analysis of variance (ANOVA), Pearson-Chi-square, the paired samples t-test, and the independent samples t-test were utilized in data analysis. Overall, the prevalence of ADs was 79.1%, where females had statistically significant higher means in ADs (p=0.004) and fears (p=0.008) than the males. All the respondents (100%) from the one-parent and no-parent family backgrounds and the sexual abuse categories had homotypic comorbidities. Both genders benefited from CBPT as per the independent t-test (p˃.05), though according to the samples t-test, females had greater symptom alleviation (p = 0.000). Based on the findings, gender sensitivity in assessments and intervention is recommended for children displaying ADs Description: Doctor of Philosophy in Clinical Psychology URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3824 Files in this item: 1
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Mary, Wangu Musasia (Daystar University, School of Human and Social Sciences, June , 2015)[more][less]
Abstract: Ehlers and Clark’s (2000) cognitive theory which perceives traumatization as resulting from inadequate cognitive representation and self-instructions, disturbances in information processing and changes could be used to help in understanding trauma experience. The objective of this cross-sectional graphic study was to assess the common traumatic response reactions among news journalists in four media houses based in Nairobi, Kenya. The study documented the types of traumatic events journalists were exposed to in the course of their duty and their common traumatic response reactions. Self-administered questionnaire was used to determine possible prevalence of PTSD and its comorbid disorders (depression, anxiety and substance use) among the journalists. The instruments used were the Impact of Event Scale-Revised (IES-R), Alcohol, Smoking and Substance Involvement Screening Test (ASSIST) and Beck’s Depression & Anxiety Inventories (BDI and BAI). The study revealed that journalists could be at risk of traumatic stress. Many of the journalists studied exhibited traumatic stress symptoms with 41% respondents being in the severe range, 46% of whom were males and 33% were females. The risk of depression and anxiety was also apparent from the study. The study also revealed very low trauma awareness as majority of the journalists (89%) indicated that they had not received trauma specific training in their school curriculum. It also emerged that some journalists got involved in smoking and taking alcohol to cope with trauma and job stress demands. However, the study showed that despite experiencing job related challenges, most of the journalists did not seek help. Description: Master of Arts in Counseling Psychology URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3491 Files in this item: 1
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Kilonzo, Rachael Kailu (School of Communication, Daystar University, April , 2019)
[more][less]Abstract: Internal communication is crucial for the welbeing, success and failure of an institution. A Communication Audit (CA) is frequently used for assessing the strengths and weaknesses of an institution’s internal communication structure and to suggest approaches for improvements. This study was done to investigate the opinions held by the internal publics of Kenya Institute of Mass Communication (KIMC) regarding the effectiveness of the existing communication channels. The study used general systems theory and the stakeholder theory. The study objectives were; to identify the formal and informal communication channels used for internal communication at KIMC, to find out the opinions held by the internal publics of KIMC towards the effectiveness of the existing communication channels, to investigate the direction of information flow at KIMC and to identify the information needs of the internal publics of KIMC. Descriptive survey design was used; 118 questionnaires were administered and 13 staff interviewed. It was established that the internal publics of KIMC communicated to each other both formally and informally using both synchronous and asynchronous communication channels depending on the situation. The student respondents (77%) preferred written communication, face-to- face and group meetings for their internal communication practices. These methods were effective in communicating the vision and mission statement of the institution to the students. However, the channels were not effective in communicating same to the staff. The study also revealed that information at KIMC flowed through upward, downward and horizontal communication. The upward flow was minimal while downward flow was authoritative. The study recommended that middle level media training institutions ought to explore new technology and social media communication platforms in their internal communication practices. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3224 Files in this item: 1
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Kilonzo, Rachael Kailu (Daystar University, School of Communication, April , 2019)
[more][less]Abstract: Internal communication is crucial for the welbeing, success and failure of an institution. A Communication Audit (CA) is frequently used for assessing the strengths and weaknesses of an institution’s internal communication structure and to suggest approaches for improvements. This study was done to investigate the opinions held by the internal publics of Kenya Institute of Mass Communication (KIMC) regarding the effectiveness of the existing communication channels. The study used general systems theory and the stakeholder theory. The study objectives were; to identify the formal and informal communication channels used for internal communication at KIMC, to find out the opinions held by the internal publics of KIMC towards the effectiveness of the existing communication channels, to investigate the direction of information flow at KIMC and to identify the information needs of the internal publics of KIMC. Descriptive survey design was used; 118 questionnaires were administered and 13 staff interviewed. It was established that the internal publics of KIMC communicated to each other both formally and informally using both synchronous and asynchronous communication channels depending on the situation. The student respondents (77%) preferred written communication, face-to- face and group meetings for their internal communication practices. These methods were effective in communicating the vision and mission statement of the institution to the students. However, the channels were not effective in communicating same to the staff. The study also revealed that information at KIMC flowed through upward, downward and horizontal communication. The upward flow was minimal while downward flow was authoritative. The study recommended that middle level media training institutions ought to explore new technology and social media communication platforms in their internal communication practices. Description: Master Of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3308 Files in this item: 1
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Ndahimana, Théoneste (School of Communication, Daystar University, December , 2017)
[more][less]Abstract: ABSTRACT The purpose of this study was to conduct a communication audit of the Catholic Diocese of Kabgayi, Rwanda with a view to establishing the effectiveness of communication strategies used by Kabgayi Diocese in resource mobilization. The objectives of this study were to establish communication strategies utilized by Kabgayi Diocese for local resource mobilization, to assess how well the current communications flow was working in supporting the local resource mobilization and to establish the laity‟s perception regarding the communication strategies used by Kabgayi Diocese for local resource mobilization. Data was collected using questionnaires and interviews, analysed using stata and presented using frequency figuresand tables. The study revealed that the clergy of Kabgayi Diocese mobilize local resources in collaboration with some church‟s leaders from the laity. The study futher established that face-to-face group communication, the bishop‟s pastoral letter, the letters to individuals or families were the most used communication approaches currently in local resource mobilization and should, as a recommendation, be combined with other new communication approaches, such as, radio, television, newsletter, event fundraising, notice boards, and social media, especially whatsApp. The study found that there was lack of a resource mobilization strategic plan and a communication plan to support it at the parish and diocesan level. Therefore, the formulation of these two kinds of strategic plans has been perceived as a matter of urgency for Kabgayi Diocese. The study revealed that the amount of information currently received by the laity on local resource mobilization and related themes was not adequate. The study established that the information flow about local resource mobilization was predominantly one-way, downward communication. As a recommendation, upward and horizontal communication flows should be also encouraged by Kabgayi Diocese in resource mobilization. The study also recommended that the clergy and laity leaders should mobilize local resources frequently and that Kabgayi Dioecese should involve the laity more in decision-making regarding resource mobilization. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3287 Files in this item: 1
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Ndahimana, Théoneste (Daystar University, School of Communication, December , 2017)
[more][less]Abstract: The purpose of this study was to conduct a communication audit of the Catholic Diocese of Kabgayi, Rwanda with a view to establishing the effectiveness of communication strategies used by Kabgayi Diocese in resource mobilization. The objectives of this study were to establish communication strategies utilized by Kabgayi Diocese for local resource mobilization, to assess how well the current communications flow was working in supporting the local resource mobilization and to establish the laity‟s perception regarding the communication strategies used by Kabgayi Diocese for local resource mobilization. Data was collected using questionnaires and interviews, analysed using stata and presented using frequency figuresand tables. The study revealed that the clergy of Kabgayi Diocese mobilize local resources in collaboration with some church‟s leaders from the laity. The study futher established that face-to-face group communication, the bishop‟s pastoral letter, the letters to individuals or families were the most used communication approaches currently in local resource mobilization and should, as a recommendation, be combined with other new communication approaches, such as, radio, television, newsletter, event fundraising, notice boards, and social media, especially whatsApp. The study found that there was lack of a resource mobilization strategic plan and a communication plan to support it at the parish and diocesan level. Therefore, the formulation of these two kinds of strategic plans has been perceived as a matter of urgency for Kabgayi Diocese. The study revealed that the amount of information currently received by the laity on local resource mobilization and related themes was not adequate. The study established that the information flow about local resource mobilization was predominantly one-way, downward communication. As a recommendation, upward and horizontal communication flows should be also encouraged by Kabgayi Diocese in resource mobilization. The study also recommended that the clergy and laity leaders should mobilize local resources frequently and that Kabgayi Dioecese should involve the laity more in decision-making regarding resource mobilization. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3321 Files in this item: 1
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Muema, Alphonse (Daystar University, School of Communication, June , 2016)
[more][less]Abstract: The purpose of this study was to show the communication strategies and fundraising efforts in Catholic Diocese of Machakos. The objectives of this study were to establish other communication strategies other than radio and the newsletter in use that can be used to fundraise in the Catholic Diocese of Machakos; to find out if the new communication strategies would be effective in the catholic diocese of Machakos, to identify if the communication strategies would be able to cover the whole of the Catholic Diocese of Machakos and , to establish the reasons behind the increasing contributions of the laity in the Catholic Diocese of Machakos. The study used a descriptive survey research design. Questionnaires were used to collect data. The study identified a number of channels that can be used in conjunction with the radio and the newsletter. Findings from both the Christian small groups and the clergy showed that mass media and Facebook, WhatsApp and particularly SMS were most prevalent. Contrary to early assumptions of the study, newsletter and radio did not constitute barriers for fundraising. The study recommended that a thorough review of communication channels used for fundraising be reviewed, and that the diocese develops a communication strategy focusing on current social media. Based on the findings of this study, this study recommended a similar study to be carried out among other Catholic Dioceses in Kenya. This study also recommended that a study should be done to assess the use of funds in the Catholic Church in Kenya, as respondents expressed concerns on accountability of the funds. Description: Masters of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3325 Files in this item: 1
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Onyalla, Don Bosco (Daystar University, School of Communication, October , 2021)[more][less]
Abstract: Journalism scholars argue that professional news journalism is in crisis. To establish the extent of such crisis, context- and culture-based research has been recommended. Some scholars have identified news negativity and source bias among the problems of professional news journalism, aspects that combine to show a disregard for public interest. Employing mixed methods research design, this study sought to gain insight into professional news journalism practice in Kenya from three perspectives: news valence, the diversity of news sourcing channels, and the diversity of news actors. Quantitative data was collected through quantitative content analysis of headlines and stories (n = 1,132) from seven major news-making events in a six-year period (2015-2020) across four Kenyan national newspapers. Qualitative data was generated through in-depth interviews with 25 journalists involved in the coverage of the seven events. The findings showed an overall bias toward negative valence and a strong portrayal of conflict-driven journalism; limited sourcing, characterized by an overwhelming dominance of journalists’ analyses; a heavy reliance on official sources; a journalism practice that leans toward news-for-profit rather than news-for-information through low-cost and easy-to-access strategies; and a systemic bias toward the elites, and against ordinary citizens. This evidence-based position regarding news valence and source diversity in Kenyan mainstream newspapers can facilitate precise responses to the concerns about news negativity and source bias. This can serve the interests of Kenya’s professional news journalists, media managers, institutions of journalism, media scholars, and policymakers within the context of the news media industry. Based on this study’s findings, policies in the news media industry can be updated in view of fostering the interests of 21st century audiences. Description: Doctor of Philosophy in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3817 Files in this item: 1
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Kimani, Mary N (Daystar University, School of Human and Social Sciences, June , 2016)[more][less]
Abstract: For the last three decades, participation has become an increasingly emphasized aspect of and a key tool for public policy and service delivery within the realm of good governance across the world. This research assessed constraints to community participation in the Monitoring and Evaluation (M&E) of development activities in the rural communities in Kenya using Caritas Capacity building projects in Machakos County as a case study. The objectives included establishing the role played participation by local community members, challenges involved, and suggesting strategies for enhancing community participation. The study employed in-depth interviews, structured questionnaires and focus group discussions (FGD) as data collection methods. It involved a total of 112 respondents drawn from Katangi Division of Machakos County. Of the above, 100 respondents consisted of household heads who were randomly selected from the division while the remaining included the Caritas Capacity Building Project team members as well as members of the local churches who usually partner with community members and project team in the monitoring and evaluation of the project activities. Research findings revealed that participation existed in the implementation of Caritas programs and beneficiaries have benefited from it. It was however more confined to farmers‟ group level activities while the important decisions were made at higher administrative levels particularly at the diocesan level with minimal local community members‟ involvement. In view of the above the study, the researcher recommended a more vivid bottom-up approach in the implementation of Caritas projects. Particularly, much effort need to be put beyond the farmer group level to decision-making process at inter-group level with increased local farmers‟ involvement. Description: Master of Arts in Monitoring and Evaluation URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3754 Files in this item: 1