Browsing Theses and Dissertations by Title
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Munguakonkwa, Cynthia Nyunva (Daystar University, School of Communication. Nairobi, October , 2021)[more][less]
Abstract: The purpose of this study was to assess the effectiveness of communication strategies used by select political parties in the Democratic Republic of the Congo (DRC) during the 2018 general election and the effect of the strategies on electoral performance. The study targeted political leaders, national officials, political and communication strategists of the People’s Party for Reconstruction and Democracy (PPRD) and Union for Democracy and Social Progress (UDPS) political parties in the DRC. The target population was 152 respondents. Stratified random sampling technique was used in coming up with 61 respondents and a questionnaire was used to gather the data. The data was presented in form of narratives, graphs, charts, frequency distributions, and tables, The study results showed that political parties used various communication strategies, where 72.4% indicated persuasion, 65.5% indicated grassroots campaigning, 62.1% indicated propaganda, 48.3% indicated narrowcasting, while 36.2% indicated micro targeting. The communication platform that was mostly employed during campaign was television and radios, as indicated by a mean of 3.95; while Facebook was the most common social media communication platform, as indicated by a mean of 3.93. The study concludes that political parties’ communication strategies have a positive effect on electoral performance in the DRC. Further, the study concludes the political parties in the DRC used various strategies, including grassroot campaigns, persuasion, micro targeting, and propaganda, during campaigns. The study recommends that political parties should not only communicate during the election period but should also be accountable to their voters or electoral base on a daily basis and that election of communication platforms should be evaluated based on user needs and information type. Description: MASTER OF ARTS in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3843 Files in this item: 1
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Veronicah, Muiruri (Daystar University, School of Human and Social Sciences, November , 2017)[more][less]
Abstract: The purpose of this study was to examine the resource mobilization strategies employed by three selected NGOs in Kajiado East Constituency. Its objectives were to identify the different strategies used by local NGOs in resource mobilization, to explore the effectiveness of the strategies employed in resource mobilization by the local NGOs, to establish the challenges the local NGOs faced in resource mobilization and to make recommendations on the best resource mobilization strategies from the findings. The study used descriptive research design and targeted all employees in three resource mobilization organizations, namely Kajiado Integrated Rural Association for Development (KIRAD), Maasai Girls Education Foundation and MAA Aids Awareness Program. Data was collected using questionnaires and key informant interviews. Data was analyzed using Statistical Package for Social Sciences (SPSS), version 21. The results revealed that there were resource diversification indication that the organizations had measures in place to curb volatility and financial risks by not relying on a single stream of income. Findings also revealed that the strategies employed for resource mobilization by the organizations were effective as they ensured a clear sense and commitment to the vision and mission of the organization. The study concluded that the NGOs had adopted methods, mechanisms and initiatives aimed at investing their efforts to marshal resources by either generating funds on their own or by seeking funds from other organizations. The study recommended that the NGOs should first lay a foundation to have a compelling reason for resource owners to donate and that the organizations should tailor resource mobilization strategies to the strategic plans that guide the organization to know what the objectives are and enable the organization identify the resources needed. Description: Master of Arts in Monitoring and Evaluation URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3482 Files in this item: 1
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Kisali, Branice (Daystar University, School of Human and Social Sciences, October , 2021)[more][less]
Abstract: The purpose of the study was to assess the effectiveness of the universal health coverage (UHC) program on service delivery in level five hospitals in Kenya. Its objectives were to determine the effectiveness of UHC program on healthcare services delivery, identify the strategies put in place to enhance the effectiveness of service delivery, and to determine the challenges faced in implementing the UHC. The study used the descriptive research design and its target population included healthcare workers and patients who sought health services at Makueni Level Five Hospital. Simple random sampling techniques was used to select a sample size of 93 respondents. Questionnaires were used in data collection and the data was analyzed using the statistical package for the social sciences (SPSS), version 24. Regarding the strategies put in place to enhance the effectiveness of UHC program, 53(70%) of the respondents stated that free maternity had been put in place in enhancing the effectiveness of UHC. Other strategies put in place included NHIF Scheme at 35(26.3%), healthcare financing at 22(28.9%). In regard to facilities, 61(80%) of the respondents stated the facilities were adequate although not all medicines were available. Similarly, 55(73%) of the respondents indicated that UHC had improved service delivery by enabling all patients to access healthcare and expanding hospital facilities. Regarding the challenges faced in UHC implementation, 50(66%) of the respondents reported that there was a shortage of drugs in hospitals, while 38(50%) stated that the supply of health facilities and equipment was inadequate. It was concluded that that health services in Makueni Level Five hospital were accessible. The study recommended that the government needs to intensify efforts to raise the uptake of health insurance to ease the burden of healthcare costs and improve healthcare access, especially to the poor. Description: Master of Arts in Monitoring and Evaluation URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3882 Files in this item: 1
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Njiru, Hellen (Daystar University, School of Human and Social Sciences, July , 2020)
[more][less]Abstract: This study focused on child labour, which is a typical issue of concern in Kenya and beyond. More specifically, this study seeks to assess the socio-economic effects of child labour in Mwea Tebere irrigation scheme Kirinyaga County. The objectives for this study were to establish the factors that contribute to child labour, examine the effects of child labour, identify gaps in existing government policies; make recommendations needed to assist mitigate child labour among children in Mwea Tebere irrigation scheme. To achieve this, descriptive survey research design was employed, also close ended and open ended questionnaires , key informants interview guide tools were used to gather data from parents/guardians, key informants and children involved in child labor, they were all drawn from Mwea Tebere irrigation scheme. The study covered 164 respondents who were drawn using, a simple random and purposive sampling techniques. The collected data was analyzed using both quantitative and qualitative approaches.The data was analyzed with the help of IBM SPSS and presented in simple frequencies and percentages, tables, figures and pie charts. Based on the study findings, the socio-economic factors that contributed to child labour were poverty, early marriage, illiteracy, corruption, harmful traditional cultures and HIV/AIDS. Commercial agriculture was reported to be the main sector that demands the use of child labour in Mwea Tebere irrigation scheme. It was also established that child labour is detrimental to the development of a child. The adverse effects of child labour were physical deterioration resulting from excessive fatigue, poor educational performance in school, increased number of school dropouts and perpetuating the poverty cycle. In conclusion, it was recommended that the national government comes up with a comprehensive child labour policy. This national child labour policy would enable county governments to tailor make interventions to best deal with the problem of child labour in respective counties. Sensitization campaigns need to be spearheaded by county governments and supported by civil society organizations to improve the levels of knowledge on the child labour policies, school feeding programs be adopted in all schools, fines and penalities for those parents that allowed their children to engage in labour. At the community level, the children should be engaged in constructive recreation activities during school holidays. Description: Master of Arts in Monitoring and Evaluation URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3360 Files in this item: 1
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Rebeka, A.Teshome (Daystar University, School of Human and Social Sciences, April , 2017)[more][less]
Abstract: The purpose of this study was to assess the effects of monitoring and evaluation (M&E) in the implementation of donor funded Community-Based Programmes (CBP). The study focussed on the Kenya Community Development Foundation (KCDF) projects that were being carried out in Kibera Slums, Nairobi County. The objectives of the study were to examine the M&E approaches used by KCDF; assess the effects of KCDF’s M&E approaches; describe the constraints encountered by KCDF in using M&E approaches, and establish the intervention measures that would enhance effectiveness of M&E. A descriptive research design was adopted and the target population was KCDF staff, KCDF’s managers/directors, Chairpersons of KCDF’s implementing partners (CBOs), and staff of the CBOs. The sample size was 68 respondents. Questionnaires, interview guide, and FGDs were used to collect primary data which was analysed using SPSS (version 23.0) and presented in form of frequency tables, charts and graphs. From the study findings, more than half (60.0%) of the respondents agreed that M&E approaches used by KCDF were generally effective in implementing its projects. Further findings indicated that 73.3% of the respondents agreed that M&E provided effective means to measure progress of KCDF projects, 60% agreed that M&E ensured that fundamental questions were asked, 68.8% agreed that M&E ensured that engagement of all stakeholders in project implementation, among other effects. Constraints faced by KCDF in embracing M&E included staff capacity/turn over at 34.4%, inadequate skilled personnel at 34.4%, unexpected disruptions during the implementation process of projects 28.1%, financial constraints at 18.8%, meeting deadlines at 15.6%, among others. The study recommended that donor-funded organizations should ensure effective trainings of their staff on M&E and adequate allocation of funds for M&E activities. Description: Master of Arts in Monitoring and Evaluation URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3483 Files in this item: 1
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Otieno, Oyuga Isaac (Daystar University, June , 2018)
[more][less]Abstract: This study investigated the influence of prank shows on urban youth’s compassionate nature towards strangers in public places, with a special focus on students of Riara University. The study endeavored to explore the ways through which urban youth access and watch prank shows in Nairobi County; examine the relationship between the frequency of watching prank shows and the willingness to help needy strangers in public places; understand the perceptions of light, medium, and heavy urban youth viewers on why Naswa and Kaa Rada prank shows might or might not have the capacity to influence viewers’ compassionate behaviour towards strangers; and explore the perspective of a local prank show producer about prank shows’ cultivation potential with regard to the Good Samaritanism behaviour of urban youth. Questionnaire, focus group, and interview were the data collection instruments in this study. Multistage sampling was used to select 162 students from different schools of Riara University who filled the self-administered questionnaire. The data collected through the questionnaire was analyzed using Statistical Package for the Social Sciences (SPSS). For the focus discussion, 12 respondents were randomly selected based on viewership and they were identified from light, medium, and heavy viewership categories. From each of these categories, two males and two females were selected. One prank show producer was interviewed to give a practitioner’s perspective to the findings. Research findings indicated that female respondents were less compassionate to strangers compared to their male respondents, respondents generally did not identify anti-compassionate acts in prank shows, and that prank shows had the capacity to both promote as well as discourage compassion towards strangers. The study therefore recommended that a deliberate message to the audience be included in every prank show to ease negative effects likely to arise out of watching the pranks. URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3176 Files in this item: 1
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Magana, Catherine Wangui (Daystar University, School of Communication, June , 2016)[more][less]
Abstract: Corporate Social Responsibility is the continuing commitment by businesses to contribute to economic development while improving the quality of life of the workforce as well as the local community. The overall objective of the study was to examine if the project initiated by Safaricom Foundation at the YMCA centre in Shauri Moyo benefited the community. The specific objectives were to examine perceptions of people about corporate social responsibility at the Shauri Moyo YMCA centre. To assess the level of stakeholder involvement in development of the CSR programme at Shauri Moyo. To find out how the refurbishment of the recreational facility at Shauri Moyo has benefitted the local community. The study used descriptive research design; the sample size was 112 respondents who comprised of Safaricom Foundation staff and the project beneficiaries. The sampling technique adopted was purposive sampling for the target population. Questionnaires were used to collect data from the project beneficiaries while a semi- structured interview guide was used to collect data from the Safaricom Foundation staff. A focus guide was used to collect data from 2 discussion groups comprising of 9 respondents from the Shauri Moyo YMCA centre. The study revealed the community had benefitted immensely from the activities associated with the refurbishment of the recreational facility. Safaricom Foundation had policies on CSR, an indication that they were committed to CSR issues. However, greater stakeholder participation in development projects is critically important in order for communities to increase their participation to allay the fears that companies sometimes engage in CSR activities that are perceived as purely for PR gains. Future studies should test for correlations and causal relationships between variables drawn from specific CSR activities and benefits to specific stakeholder Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3703 Files in this item: 1
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Loomu, Daniel Tipape (Daystar University, School of Business and Economics., June 1, 2012)
[more][less]Abstract: Many of profit and non-profit organizations have been challenged in realizing effective projects or programs. This is the ability of the projects or programs in realizing envisaged or planned objectives. Effectiveness is therefore a challenge to both small and large organizations. The notion of strategic alignment has been concept surrounding organization effectiveness as a basis to gauge success. This research was therefore on assessing on the role of strategic alignment in project effectiveness, with the main focus on youth groups or enterprises in Kajiado County funded through YEDF Constituency Youth Enterprise Scheme (C-YES). A sample of 92 respondents (members) derived from 48 youth projects were randomly selected from the target population for the study. From the findings, the researcher suggested the following recommendations; that the youth groups should be trained on entrepreneurship and business management skills before commencement of projects. Secondly, public and private institutions should formulate policies and strategies that address the challenges facing the youth across the various regions in the republic. There is also the need to speed up the time taken to vet and processing of loans. And lastly, that youth groups need to constantly seek guidance regarding projects running. Description: Master of Business Administration Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3297 Files in this item: 1
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Bartenge, Geoffrey K. (School of Business and Economics, Daystar University, May , 2012)
[more][less]Abstract: Kenya Co-operative Creameries has dominated the Dairy industry in Kenya since its inception in 1925. In 1992, the industry was liberalized and this ushered in several new private small-scale milk processing firms. Some of these have grown from small-scale level through the medium stage to large-scale milk processing plants. The objectives of the research were to establish the business strategies adopted for growth and performance of medium-sized milk processing plants in Kenya, examine the strategic challenges that were facing the medium-sized milk processing plants and recommend appropriate business level strategies to enhance sustainable growth and performance. Historical and descriptive research were used in carrying out the study in which seven medium-sized milk processing plants were sampled, using the purposive and stratified sampling method. The research instruments used were questionnaires administered to the managers and junior staff. Interviews were conducted with the chief executive officers. Data collected were analyzed using the package for analysis software and findings were presented in percentages. The findings of the study showed that the medium-sized milk processing plants in Kenya used product and market development strategies for sustainable growth and performance. The major challenge influencing their growth and performance was mainly due to the stiff competition in the market from the large-scale players who enjoy the benefits of the economies of scale. The other factor that affected their operations was the unreliable supply of raw milk from the farmers. Inconsistent supply of market products implied that the milk plant was not optimizing on capacity utilization. The study recommended that the medium-sized milk processing plants adopt high impact product and market development strategies based on the Ansoff product-market matrix (Robert, 1996). The study further suggested that the milk plants should build capacity in partnership with stakeholders within their milk catchment areas to enhance milk production at farm level, and investment in standby generators in order to mitigate the power outages that impacts on the efficiency and smooth operations of the plants. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3242 Files in this item: 1
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Wamalwa, Victoria Nekesa (Daystar University, School of Business and Economics, June , 2013)[more][less]
Abstract: The purpose of the study was to assess the challenges facing pension fund managers and their effects on portfolio performance. Its objectives were to establish the challenges faced by pension fund managers in investing pension funds, determine the effects of pension fund investment regulations on pension fund managers’ portfolio performance and establish ways in which pension fund managers minimized the effects of the challenges. The study adopted the descriptive research design. Its population was seventeen pension fund managers operating in Kenya. The Questionnaire was used as a data collection tool and a census approach was used to select all the 17 pension fund managers registered by the retirement benefits authority to participate in the study. Data was analyzed using the Statistical Package for Social Science (SPSS) version 20 and summarized in descriptive statistics such as frequencies, percentages. The study found that pension fund managers faced challenges in the investment of their portfolio, hence impacting on the general performance. To minimize the effects of the challenges, 59% of the respondents suggested that insurance policies should be taken, 22% suggested reducing the rate of returns declared and entering into strategic partnerships at 85%. The study concluded that pension fund managers faced different challenges in the management of pension funds which influenced the performance of their portfolios. That the pension fund management regulations greatly influenced portfolio performance as it dictated the amounts that could be invested. The recommendation of the study was that pension fund regulators should enter into negotiations with pension fund managers to agree on the best way they could reduce the rigidity on the guidelines governing pension fund management without necessarily putting the pension funds at a risk. Description: Master of Business Administration in Finance URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3412 Files in this item: 1
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Psiwa, Jane Tipitip (Daystar University, School of Business and Economics, April , 2016)[more][less]
Abstract: The purpose of this study was to assess challenges facing the implementation of the County Integrated Development Plan (CIDP) in Narok County Government. The study utilized a descriptive survey research design. The target population comprised of 10 County Executive Committee Members, 22 County Chief Officers who report to CECs and 62 directorates of the respective functional sections or units of the government in Narok County. The study utilised a census technique of data collection meaning the target population was studied. A self-administered questionnaire containing open-ended and closed questions was used to obtain primary data while data was analysed using descriptive and inferential statistics. The major findings of the study were that NCG employees were involved in the formulation of the CIDP, the CIDP had been implemented to a moderate extent, NCG had met less than 50% of the performance targets as well as less than 50% CIDP development projects or interventions, the CIDP of NCG is comprehensive as per the requirements of the constitution of Kenya 2010, NCG indeed experienced financial-related challenges, human resource- related challenges and leadership-related challenges in the process of implementing the CIDP. The findings also revealed that national government policies and legislation and organization culture influenced the implementation of the CIDP. Based on the findings, the study concluded that NCG had implemented the CIDP to a moderate extent. The study also concluded that financial-related challenges, human resource-related challenges, leadership- related challenges, national government policy and legislations and organization culture of NCG had a significant relationship with the implementation of CIDP in NCG. Finally, the study recommends that the national government of Kenya should disburse funds to the county governments regularly and on time, NCG should review their style of leadership to a transformational and consultative style, and that the national government should review the national legislations and policies that govern the operations of county governments. Description: Master of Business Administration in Strategic Management and Human Resource Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3704 Files in this item: 1
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Mumba, Jeniffer Noni (Daystar University, School of Communication, March , 2018)[more][less]
Abstract: Health communication has been used globally, for many decades, as a means of responding to health epidemics. Some health programs have failed to achieve their set objectives due to many reasons, one of these being poor choice of communication channels. New information about preferred communication channels for audiences is therefore useful in helping organizations strategize better and convey their messages well. This study was assessing the channels used in the communication of reproductive health messages to adolescent girls in Kilifi, using Moving the Goal Posts Kilifi (MTGK), a girls’ football and empowerment organization, as a case study. The objectives of the study were to document types of communication channels used by MTGK to disseminate reproductive health messages to girls in Kilifi, and changes over time in those channels; to assess MTGK girls’ recollection of reproductive health messages and the channels that were used to communicate those recalled messages; and to identify other channels of communication that are preferred by adolescent girls for the dissemination of reproductive health messages. Purposive sampling was used to identify research participants. The researcher used focus group discussions with the girls, setting them in groups of 10; while in-depth interviews were used to collect data from MTGK staff and teachers. A key finding of this study was that interpersonal communication channels, specifically peer educators (also identified as innovators) is the most used channel of communication. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3416 Files in this item: 1
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Kositany, Jane C. (Daystar University, School of Human and Social Sciences, 2016)[more][less]
Abstract: This study examined the church’s role in addressing spiritual needs of children: a case of selected churches in Nairobi Count, Kenya. Objectives of the study were to; determine the types of Sunday school programmes in selected churches in Nairobi County, examine age appropriateness of the lessons taught in Sunday school in the selected churches, determine the teachers training and knowledge on Sunday school programmes and establish the role of parents in Sunday school programmes at the church. The literature reviewed informed the topic of study. The study was anchored on the theories of child development by Piaget and faith development by Fowler. The research design used was descriptive with a sample size of 100 respondents. The main instruments of data collection were questionnaires, interview guides and observation guides. The data was analyzed using SPSS version 20 and presented using tables, graphs and pie charts. The study established that Sunday school as programme was present in all the four churches, the majority of Sunday school teachers had one day seminar, Sunday school programmes were not fully age graded and parents’ major role 100% (20) was to take their children to Sunday school. The study recommended that the churches should develop a curriculum that is child friendly and age appropriate. The church leadership should also ensure that all Sunday school teachers and volunteers are trained. Also develop a recruitment policy for Sunday school teachers. In conclusion the programmes taught in Sunday school range from bible reading, singing, memory verses, drama and prayer. Most of these programmes were not age appropriate in their presentation and design. Most parents failed role modeling for their children and instead left it to the Sunday school teachers. Description: Master of Arts in Child Development URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3671 Files in this item: 1
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Miriti, Beth Nkatha (Daystar University, School of Human and Social Sciences, 2017)[more][less]
Abstract: The purpose of this study was explore communication system used in JPIP and suggest strategies that can be adopted to ensure successful project implementation. Its objectives were to establish the communication systems used in JPIP project, to investigate the factors that contributed to successful communication at JPIP, to examine the challenges encountered in the communication process of JPIP and to suggest strategies that can be adopted to enhance effective and efficient communication. Descriptive survey design was used and a target population of four hundred staff, of the judiciary who were based in Nairobi County. Stratified random sampling technique was used to select a sample of 80 respondents. The questionnaire was used in data collection, and data analysis was done using Statistical Package for Social Sciences software version 20. Findings of the study revealed that email at 77.4% (48) was the most frequently used method of communication and that although the information provided to the staff was relevant, it was limited and unevenly distributed between departments which contributed to communication system breakdown. The study concluded that various communication methods put in place by JPIP such as the distribution of monthly newsletters could be used by the organization to provide information on the procedures of various projects as they occur. In addition project communication when timely and appropriate can ensure that the recipients get the information provided in a clear manner therefore pushing forward the various project management processes within the organization. The study recommended that the Judiciary should ensure that the means for communication are effective by having regular M&E trainings and putting proper communication policies in place. Description: Master of Arts in Monitoring and Evaluation URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3667 Files in this item: 1
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Were, Susan A. C (Daystar University, School of Communication, October , 2021)[more][less]
Abstract: The purpose of this study was to determine the extent to which various communication sources influenced compliance to the full dose of 90+ days of iron and folic acid supplementation among women aged 15to49 years during pregnancy in Mukuru Kwa Njenga informal settlements in Nairobi County. The objectives of the study were to assess the communication sources on IFAS for pregnant women aged between 15and 49, determine the extent of compliance behavior to IFAS of pregnant women aged between 15and 49, and assess the influence of communication sources on compliance to iron and folic acid supplementation during pregnancy. The study used two theories: the Transtheoretical Model and Diffusion of Innovation. Both Diffusion of Innovation and Transtheoretical Model assume that a person goes through multiple stages before successfully changing their behavior. The study adopted a descriptive cross-sectional survey design to assess how communication, had influenced compliance to iron and folic acid supplementation among pregnant women in Mukuru Kwa Njenga. Three hundred and four women of aged 15-49 meeting the inclusion criteria were the minimum sample as determined using the Fischer’s formula. The response rate as calculated from the complete questionnaires was 97.3%. Interpersonal communication (health providers, friends, and relatives) and mass media (radio and television) ranked highly as the sources of general communication frequently used at 96.96%, 92.91% ,80.07% and 71.96% respectively. The results showed that 87.50% of the respondent had received IFAS across the gestational age categories either freely or by buying. The study recommends that print and display media should be given adequate importance. Further studies on frequency and duration of exposure to IFAS messages can be conducted to establish cause effect of the communication channels on adherence Description: MASTER OF ARTS in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3838 Files in this item: 1
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Machasio, Lillian N. (Daystar University, School of Business and Economics., March , 2015)
[more][less]Abstract: Competencies enable employees to achieve results thereby creating value that can be used by an organization to gain competitive advantage. The purpose of this study was to conduct an assessment of core competencies as a strategy in gaining sustainable competitive advantage: a case of Krones Life Cycle Service Centre East Africa Limited. The study adopted descriptive survey design to achieve an in depth study and description of the core competencies in use, together with the unique resources and capabilities. The population comprised of all 88 employees of Krones Life Cycle Service Centre East Africa Limited at the time of the study. Data was collected using questionnaires and presented in the form of tables and charts. The study concludes that: a particular competitive advantage over rivals in one aspect of competition may help the firm better serve the customer in that particular aspect. The study recommends that; companies should strive to have an edge over its rivals in securing customers as well as defending themselves against competitive forces so as to attain the competitive advantage; companies should work towards possessing a sustainable competitive advantage through embracing value-creating processes and positions that cannot be duplicated or imitated by other firms that lead to the production of the normal rents; since core competencies may not be easily replicated by competitors, they are better suited in building sustainable competitive advantage in organizations; and that to succeed in building a sustainable competitive advantage, a firm must try to provide what buyers will, perceive as superior value. Description: Masters of Business Administration in Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3309 Files in this item: 1
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Sheila, M.Mwangi (Daystar University, School of Business and Economics, July , 2015)[more][less]
Abstract: Multinational Corporations are steadily growing their business in the developing countries through corporate diversification. The reason for entry of MNC’s into new markets with new products will be discussed in this paper with the assumption that corporate diversification strategies build market dominance. The study was guided by three objectives; to identify how General Electric had undertaken corporate diversification strategies in Kenya, to evaluate GE’s market dominance in Kenya in relation to corporate diversification strategies, and to determine the key market dominance drivers of corporate diversification strategies. The target population comprised 136 employees of General Electric in Nairobi office. Questionnaires were used as the main data collection instrument. A pre-test was carried out to establish validity and reliability. The researcher adopted a descriptive case design. Out of 136 questionnaires administered, a total of 82 filled questionnaires were returned. The study found out that GE had employed corporate diversification strategies through employing its resources, capabilities and competencies and that GE Kenya had undertaken product-market diversification. The study also found a positive relationship between corporate diversification and market dominance, with corporate diversification building market dominance for GE Kenya. The study also brings out the market dominance drivers with the case of GE, some of which were, risk management, bargaining power and reduced business seasonality. The study recommended that GE needs to provide a clear cut identification of activities related strategies to dominate the Kenyan market both at the institution’s level and also at the level of regulators. Description: Master of Business Administration in Marketing URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3449 Files in this item: 1
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Mailu, Faith Mwikali (Daystar University, School of Business and Economics, 2012)[more][less]
Abstract: The study did an assessment of debtors management practices amongst large and medium firms, a case of Machakos town in Kenya. The study sought to find out the debtor management practices used by the firms; to identify challenges facing debtor management practices by the firms; and to identify policies employed to counter challenges facing debtor management in Machakos Town. Stratified sampling was used to select a sample for the study where analysis was done using descriptive statistics and percentages and data presented in tables and graphs. One key finding was that these firms did not have established procedures for overdue account. However, the study found out that these firms used the 5cs of credit when evaluating the creditworthiness of a buyer. It was thus concluded that debtors management practices amongst these firms were limited, though a significant number of firms often grant credit to their customers which can be attributed to lack of financial management skills. It was hence recommended that these firms should employ more qualified staff to enable them keep track of debtors’ accounts in a more informed manner and only warrant credit on a case by case basis to avoid a higher risk of non-repayment. Description: Master of Business Administration in Finance URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3668 Files in this item: 1
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Njagi, Lily Wanjiru (Daystar University, School of Business and Economics, 2012)[more][less]
Abstract: The importance of employee training and development programs cannot be overemphasized. In Human Resource Management there are various characteristics that differentiate one individual from another. This study aimed at assessing the effects that staff training and development programs have on the employees of National Industrial Credit (NIC) Bank. In specific, the study looked at the following objectives; to identify the reasons why NIC Bank embarks on training its employees, to establish the importance that training and development programs have on NIC Bank employees and to assess the effects of employee training and talent development on the performance of NIC Bank. The study applied a descriptive research design and the target population consisted employees working from different branches of the NIC Bank. Stratified sampling technique was used to select individual respondents. Data collection was mainly through the use of the questionnaires and interviews and the study utilized both structured and unstructured questionnaires. The study findings were analysed through the use of quantitative and qualitative analysis and presented through the use of tables and charts. This assisted in answering the research questions and making conclusion and recommendation of the study. Findings from the study demonstrated that, training and development programs in NIC Bank have been a major factor in improving the performance at the bank. The study concluded that motivated employees are an asset to any organization that supports an organization to achieve its business objective. One way of motivating the human resource is creation of relevant training and development programs that give the employees knowledge and skills to gain a competitive advantage. Description: Master of Business Administration in Human Resource Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3669 Files in this item: 1
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Sing’ombe, Jacqueline Kerubo (Sing’ombe, J. K., (2017). An Assessment of Effects of Working Capital Management on the Financial Performance in Security Services Companies: A Case of G4s Kenya Limited. Daystar University, School of Business and Economics, 2017)[more][less]
Abstract: Working capital management is fundamental in any given organization. Companies can improve on their overall performance by maintaining an optimal level of working capital that accurately balances liquidity and profitability. The study was an assessment of effects of working capital management on financial performance in security services companies: A case of G4S Kenya Limited. The study was aimed at establishing the effects of accounts receivable period on financial performance in security services companies; to determine effects of accounts payable period on financial performance in security services companies; to examine the effects of inventory conversion period on financial performance of security services companies; and to assess the effects of cash conversion cycle period on financial performance of security services companies. Stratified random sampling method was employed to select a sample size of 62 from the various categories. Data analysis was carried out after data was collected by use of questionnaires, correlation and regression analysis. Data analysis was done using Statistical Package for Social Science version 21. From the findings of the study, a positive link between the accounts receivable and financial performance was established; a negative relationship between period of accounts payable and financial performance was determined; a negative relationship between inventory conversion period and financial performance was found and an inverse relationship between cash conversion cycle period and financial performance was recognized. Consequently, conclusion made was effective management of accounts receivables, accounts payables, inventory and a negative cash conversion cycle increased the financial performance of the company. Description: Master of Business Administration in Finance URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3670 Files in this item: 1