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Murage, Harriet N. (Daystar University, School of Human and Social Sciences, August , 2020)[more][less]
Abstract: Successful outcome from psychotherapy treatment can be predicted by an individual’s compliance to the treatment and healing process. Conversely, dropout from psychotherapy results in incomplete treatment and less efficient outcomes. This study investigated factors influencing psychotherapy dropout among the survivors of child sexual abuse (CSA) from support groups at the Gender Violence Recover Centres (GVRC) of Nairobi Women’s Hospital. Its objectives were to establish the psychotherapy drop-out rate among the (CSA) survivors aged 10-14 years at GVRC; explore the parental factors influencing psychotherapy drop-out rate among the CSA survivors aged 10-14 years at GVRC; examine the relationship of socio-demographic characteristics among the CSA survivors aged 10-14 years on drop-out rate at GVRC; and investigate the influence of psychosocial support centres on dropout among the CSA survivors at GVRC. The study employed descriptive research design. Target population included sexually abused children who had dropped out from support groups, their parents/caregivers and psychotherapists at GVRC. Purposive sampling was used to select respondents and data was collected using questionnaires. Quantitative data was analysed using the Statistical Package for Social Sciences (SPSS) version 23.0, while qualitative data was thematically analysed. The study revealed that the average drop-out rate was 51%. The children dropped out of therapy because of the unavailability of parents/guardians to accompany them for sessions, the dynamics of perpetrators living within the family set up and lack of money for transport. The study recommends the need for increased effort by GVRC to create awareness on psychotherapy as an essential treatment intervention among the sexually abused children. Description: Master of Arts in Child Development URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3541 Files in this item: 1
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Ndiithi, Wambui (Daystar University, School of Business and Economics, November , 2019)[more][less]
Abstract: The purpose of this study was to assess the effect of growth strategies on competitive advantage in the petroleum industry in Kenya with a specific focus on Libya Oil Kenya Limited. The objectives were to; identify the growth strategies adopted by Libya Oil Kenya Limited, establish the competitive advantage gained, and assess the effect of growth strategies on competitive advantage. The study was anchored on Schumpeter’s growth theory, comparative advantage theory of competition, and Ansoff’s growth matrix. The study adopted descriptive research design and the target population was limited to 206 employees of Libya Oil in Nairobi County. A sample of 61 respondents was selected through stratified sampling. A questionnaire was used to collect primary data which was analyzed using Statistical Package for Social Sciences (SPSS) version 23.0. The study found that the key growth strategies that were adopted and implemented by Libya Oil Kenya Limited were; market penetration strategy (84.1%), product development strategy (81.8%), market development strategy (72.7%), and diversification strategy (68.9%). The study also found that Libya Oil Kenya Limited had been able to gain competitive advantage, with an increase in new market segments being key at 50%. The study found that two growth strategies (market development and diversification) implemented by Libya Oil Kenya Limited had a positive and strong a significant effect on competitive advantage, especially on sales volume as shown by a Pearson correlational coefficient (r) of 0.641 and 0.759 respectively. From these findings the study recommends that management of Libya Oil Kenya Limited should implement other growth strategies in the organization, besides market penetration, product development, market development, and diversification strategies. Description: Master of Business Administration In Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3538 Files in this item: 1
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Waithaka, Regina N. (Daystar University, School of Human and Social Sciences, 2016)[more][less]
Abstract: In Kenya, performance contracts originated from the perceptions that the performance of the public sector had been consistently falling below the expectations of the public. As part of reforms, the Government of Kenya adopted the application of performance contracts in the management of the public service by the year 2004. A lot of research had been carried out on performance contracting but had not focused on the effects of performance contracting on public service delivery in the State Department of Devolution (SDD), hence the necessity of this study. The objectives of this study were to establish the perceptions of civil servants on performance contracting system in SDD, to assess the level of involvement of civil servants in performance target setting in SDD, to establish the effects of planning on service delivery and to examine the challenges experienced in the implementation of performance contracting in SDD. The research worked with a target population of 75 civil servants. It utilized a descriptive research approach; stratified random sampling technique; data collection tools were questionnaires and interviews. Data analysis was done using SPSS version 20.0. Study findings indicated that since introduction of performance contracting, service delivery in the State Department of Devolution had improved. Also identified were challenges facing the implementation of the performance contracts such as inadequate capacity and resources; and lack of acceptability of performance contracting system by some of the employees. The study recommended that there could be continuous training of the employees to increase their understanding of the concept of performance contracting. Adequate resources be provided to enable the employees achieve their targets and hence improve service delivery. Description: Master of Arts in Monitoring and Evaluation URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3534 Files in this item: 1
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Ongere, Esther Kemunto (Daystar University, School of Human and Social Sciences, April , 2013)[more][less]
Abstract: Downsizing is defined as a deliberate organizational decision to reduce the workforce in order to increase organizational performance. There are various strategies used in downsizing, namely workforce reduction, work redesign, and systemic strategies. Downsizing using the workforce reduction strategy has been regarded as the harshest way of improving efficiency, productivity and worker competencies because of its impact on both the victims and survivors. For the purpose of this study, the word ‘downsizing’ has been used to refer to ‘workforce reduction’. The objectives of the study were to analyze the process of downsizing by Postbank, the effects of downsizing on its employees and the challenges faced by the organization as a result of downsizing. This study set out to investigate the effects of downsizing on employee performance. The researcher adopted a descriptive research design. The target population for this study involved employees of Postbank, head office in Nairobi. A representative sample was drawn from this population using stratified random sampling. The research instruments used were questionnaires, interview and focus group discussions. Data collected were analyzed using the SPSS computer package version 21 and findings were presented in percentages. The findings of the study revealed that downsizing at Postbank had negative effects on employee performance. The major effects were low job satisfaction, low commitment levels, lack of motivation and lack of trust in the organization. The major challenge facing the organization was loss of skills and knowledge and customer service. The study recommended measures such as managing on change and transition motivate and manage survivors as well as effective organizational communication. The study further suggested on research of downsizing on organizational performance at Postbank and its long term effects. Description: Master of Business Administration in Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3532 Files in this item: 1
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Kamunyu, Samuel W. (Daystar University, School of Business and Economics, December , 2016)[more][less]
Abstract: The study sought to establish the effect of organizational culture types on a company’s innovation: a case of UAP life limited. The objectives of the study were to determine the organizational culture type present in UAP Life Ltd, identify the dominant form of innovation in UAP Life Ltd, and examine the relationship between organizational culture types and innovation at UAP life Ltd.In order to meet the required goal of the research study; the researcher applied a descriptive research design. The study used a census of the target population in choosing the all employees at UAP Life Kenya who made up 62 employees. The study data was primary in nature and was collected using questionnaires, which were analyzed descriptively using SPSS and the results presented in form of tables and figures for interpretation. The study found out that market culture type was the most visible culture type at 95%. The study also found out that the dominant form of innovation at UAP Life was the business model innovation with 80% who selected it as the dominant form of innovation at UAP Life. Also, the majority of the respondents at identified market culture to be most important in nurturing innovation at 90% with emphasis on competitive actions and customer centricity and winning in the marketplace as important factors of innovation.The study recommended that for UAP Life insurance to be a product leader and innovator there is needed to emphasize on new resources and creating new challenges. More to this, the definition of success for UAP Life should not only focus on the efficiency but also effectiveness in that there should be dependable delivery, smooth scheduling and low-cost production in all organisation processes. Despite the fact that there are four culture types, the study recommended that there should be a blend in the adoption of the culture in UAP Life. Description: Master of Business Administration in Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3531 Files in this item: 1
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Obengele, Joshua O. (Daystar University, School of Business and Economics, June , 2016)[more][less]
Abstract: Many different types of financial instruments have been developed globally to enable access to finance by Small and Medium Sized Enterprises in the form of credit guarantee schemes. However, a number of such schemes have been unsuccessful and have ended up collapsing or being wound up. A number of studies have concentrated on the design and many other technical aspects of the schemes as reasons for their failures. The purpose of this study was to establish the effect of corporate governance on the success of credit guarantee schemes in Kenya using AGF as a case. The research objectives were to identify key areas of corporate governance in AGF, to establish the effect of corporate governance on the success of credit guarantee schemes in Kenya, and to investigate challenges faced by credit guarantee schemes in embracing corporate governance for their success. Case study design was used in this study. The population for this study was 37, the entire staff at AGF; the sample size was 25 people. Purposive sampling was used in the selection of respondents and primary data was collected through questionnaires and interviews; secondary data was collected through document reviews. The data was analyzed using Statistical Package for the Social Sciences (SPSS) software version 20. Data presentation was done through frequencies, tables and figures. The findings of the study were that ownership structure played a critical corporate governance role at AGF; corporate governance has an effect in the sustainability of AGF; leadership and motivation are key influencers of corporate governance hence also influence the success of AGF; internal controls and operational structures as governance components have an effect on the success of AGF. The study recommends that AGF continues laying emphasis on corporate governance as key influencer of its success and be a role model to other credit guarantee schemes. Description: Master of Business Administration in Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3530 Files in this item: 1
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Cheruiyot, Willy Kimutai (Daystar University, School of Business and Economics, May , 2012)[more][less]
Abstract: The purpose of this research was to assess the effectiveness of credit risk management practices utilized by KCB in SME credit in Kenya. The problem addressed by this research was the high rates of non- performing SME loans. The objectives of the study were; to find out the role of credit risk management practices in the provision of SME credit by KCB, to establish the credit risk management practices used by KCB in SME credit, to determine the effectiveness of credit risk management practices utilized by KCB in SME credit and to identify the challenges faced by KCB in SME credit risk management. The researcher used descriptive research design. The population for this study was 3,914 employees at KCB Kenya while the target population was 115 employees of SME lending and credit risk departments based at head office accessible to be served with questionnaires. Census was carried out on the target population whereby 78 out of the 115 members responded; translating to 68% response rate. Self administered questionnaires were used to collect primary data while secondary data were collected through extensive reading. Data analysis was done using SPSS software and findings presented using descriptive statistical tools namely: tabulation, graphical presentation, percentages and ratios. In line with the objectives, the researcher found out that credit risk management practices played a key role in identifying the perceived SME credit risks and that KCB relied on credit administration and intensive loan monitoring as the main credit risk management practices at 100% and 80% respectively leading to 53% of the respondents concluding that the practices utilized were not effective since PAR was still high. KCB also faced several challenges while managing SME credit risk, with data integrity and collection strategies the highest at 96% and 86% respectively Description: Master of Business Administration in Finance URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3527 Files in this item: 1
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Kinyanjui, Esther Njeri (Daystar University, School of Business and Economics, June , 2014)[more][less]
Abstract: The objectives of this study were to determine the importance of information provided by credit reference bureaus in managing credit risk, to establish the factors influencing effectiveness of credit reference bureaus as a strategy to credit risk management and to determine the effect of credit reference bureaus as a strategy to credit risk management by the commercial banks in Kenya. This study used descriptive survey research design approach. The target population was 42 commercial banks in Kenya while the respondents (unit of analysis) were 84 credit managers in the banks. Through census, the study reached 84 respondents in all the commercial banks headquarters in Nairobi. The method of data collection was through questionnaires. The collected data was analysed using Statistical Package for Social Sciences (SPSS) and findings presented using descriptive statistical tools namely graphical presentation, ratios, percentages and tabulation. Overall, the study found that CRBs activities had a positive effect towards credit risk management by commercial banks and majority of the banks relied on the information provided. Additionally, the study established that credit information sharing led to a significant reduction in non-performing loans. The recommendations for this study are that CRBs managers must always incorporate the regulations and laws from CBK as regards their operations while ensuring that the right management approaches are applied through continuous training and development. Description: Master of Business Administration in Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3526 Files in this item: 1
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Ntauti, Risper Jemima (Daystar University, School of Business and Economics, March , 2015)[more][less]
Abstract: The success or failure of an organization is by and large dependent on the quality of its leadership. Organizations are as good as the leaders they have. They are a very critical factor in the success or failure of an institution. Leaders are effective when the influence they exert over organizational members works towards achieving organization performance. The purpose of this study was to establish how transformational leadership affected employees’ performance at East Africa Portland Cement Company Ltd. The study specifically sought to establish if transformational leadership exists at EAPCC, the relationship between transformational leadership and employees’ performance and the effect of transformational leadership on employees’ performance at EAPCC. The research design employed was descriptive survey design. The population of study was all employees at EAPCC, in Athi-river and Nairobi whose number was 1300 and was distributed in all departments. The researcher used stratified random sampling technique to select the sample size. The target population was 300 and the sample consisted of 75 employees drawn from the subgroups. The researcher used both primary data and secondary data to carry out the study. From the findings there was no doubt that transformational leadership dominated as the leadership style at EAPCC. This is due to the findings that majority of respondents were in agreement that there were practices of transformational leadership at EAPCC. However, there is need to encourage the leadership to engage in higher levels of transformational leadership. It is also evident that there was a strong positive relationship between transformational leadership and employees’ performance This relationship at EAPCC should be strengthened through more linking of work to vision and encouragement to view work as meaningful and significant. Description: Master of Business Administration in Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3525 Files in this item: 1
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Maina, Silas M (Daystar University, School of Business and Economics, May , 2013)[more][less]
Abstract: In a rapidly changing context where efficiency, effectiveness and competence of state institutions are being questioned, it is imperative for the state agencies to strive for improvement in performance. In order to assure their customers of quality services organizations are now providing their customers with a Service Charter. A Service Charter is a high level document, endorsed at a senior level, which briefly and clearly states the generic standard of service that any customer or user can expect from an organization. The research explored the effect of Service Charter implementation to service delivery at the Communications Commission of Kenya (CCK). The key objectives of the study were to determine the factors that motivated CCK to develop a Service Charter, to establish the challenges that CCK has faced in the implementation of the Service Charter and to find out CCK customer’s expectations after the adoption of the Service Charter and the extent to which they have been met. The target population comprised of CCK staff and customers, and the data collection tools that were used were questionnaires. A total of 45 questionnaires were analyzed. The study found out that the implementation of the Service Charter in CCK had improved service delivery in the core services of CCK. The study recommended for organizations who implement the Service Charter to involve their stakeholders in the process and to have mechanisms for frequent monitoring and evaluation of the adherence to and relevance of the Service Charter. Description: Masters Of Business Administration in Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3524 Files in this item: 2
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Chesaro , Beatrice (Daystar University, School of Business and Economics, June , 2017)[more][less]
Abstract: The relationship between strategic leadership and organizational performance has been a key concern to commercial banks in Kenya. The purpose of this study was to find out the effect of strategic leadership on the performance of the KCB Bank Kenya Ltd. The following objectives guided the study; To identify the strategic leadership components, to determine the effect of strategic leadership on organizational performance and to determine challenges facing in providing strategic leadership at KCB Bank Kenya Ltd. The study adopted a descriptive research design. The study focused on a scope of 262 employees drawn from the headquaters. The study obtained a sample size of 79 respondents and adopted purposive sampling technique. The study used SPSS (version 20) to anlyse the data. The Key findings of the study were: The strategic leadership components at KCB Bank Kenya Ltd that had a great influenced its performance, culture, and level of effectiveness as noted by 55.3% of the respondents. The effect of strategic leadership on organizational performance in KCB Bank Kenya Ltd was quite significant; with 51.7% of the interviewees agreeing and strongly agreeing. The main challenges faced in providing strategic leadership to the bank were government's restrictions and changing technology as noted by 48.9% of the respondents. There is need to regularly analyze its business environment so as to aid in setting a new strategic direction and that banks should accomplish their goals in time so as to ensure that continuity of the bank transactions is well maintained and enhanced. The study saw that there was a need to investigate on how to better involve all stakeholders in strategic decision making to better tailor banking services to the needs of clientele to improve performance and offered it as a recommendation for future studies Description: Master of Business Administration in Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3523 Files in this item: 1
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Njoroge, Esther Wangui (Daystar University, School of Business and Economics, June , 2016)[more][less]
Abstract: Increasing challenges in the current competitive business environment has led to a need of frequently changing the way business is conducted. Much of the change is geared towards fostering growth that is sustainable. Strategic change management is a structured approach for ensuring that changes are thoroughly and smoothly implemented and for achieving lasting benefits of change. This study aimed to find out the effect of strategic change management in public service on employee performance with a case study of Huduma Kenya. The objectives of the study were: to establish the effect of change management on service delivery; to assess the effects of change management on employee performance; to identify the challenges faced due to change management and its impact on employee performance and to determine the relationship between change management and employee performance. The study used descriptive research design and questionnaires to collect and analyse data. A census was used to collect data and the data analysed quantitatively and qualitatively with the help of Statistical Package for the Social Sciences version 23 (SPSS). The study found that Huduma Centre desired to improve on effectiveness in service delivery. The study established that employees` resistance to change is a challenge to a very great extent. The study concludes that change management improved the respective employees’ level of accuracy, handled tasks by employees, quality of work output, employees’ turnaround time and employee technical skills. The study recommends that the centre needs to readily fight employees resistance to change by adopting employee training and empowerment programs. The study also recommends that change management ought to be readily adopted as it enhances the level of employees’ accuracy. Description: Master of Business Administration in Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3522 Files in this item: 1
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Kharemwa, Christine Sitawa (Daystar University, School of Business and Economics, November , 2018)[more][less]
Abstract: The concept of strategic alliances has gained attention in the recent past as firms seek to attain a competitive advantage in the tourism and travel industry in Kenya. The current highly unpredictable and competitive environment is having a profound impact on the tourism travel industry which has led to the formation of alliances to withstand the turbulent times. The study focused on 45 selected tour operators in Nairobi obtained from the Kenya Association of Tour operators in Kenya using purposive sampling technique. The researcher interviewed 3 representatives from each company drawn from the director’s office, finance and marketing departments. The study found out that various strategic alliances were used by tour companies, these are, collaborative innovation, joint marketing and co-branding. Most tour companies entered into alliances with hotels and travel agencies who have a direct link with customers. These alliances were all found to have an effect in achieving competitive advantage by tour operators in Nairobi City County achieve competitive advantage. It was found out that strategic alliances helped in developing differentiated products, growing sales volume, enhancing customer satisfaction and increasing the companies’ market share. The study recommended that further studies should be done to be able to understand what other factors, apart from strategic alliance, [what other factors] will enable tour companies in Kenya to enhance their competitive advantage. The researcher recommends that tour companies adopt strategic alliances through joint marketing, collaborative innovation and co-branding to enhance their competitive position in the market. However, the alliances should be regulated by establishing policies and guidelines on their implementation to ensure mutual benefit between alliance partners. Description: Master of Business Administration in Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3521 Files in this item: 1
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Mallowah, Sheila (Mallowah, S, (2016), The Effect Of Strategic Advertising On Consumer Brand Loyalty: A Case Of Britam Asset Managers Limited, Nairobi, Kenya: Daystar University, School of Business and Economics, Nairobi, June , 2016)[more][less]
Abstract: This study aimed to establish the effect of strategic advertising on consumer brand loyalty: A case of Britam Asset Managers Limited in Nairobi. The study used the descriptive research design. The population of this study comprised of a total of 6,500 Britam Asset Managers Limited customers. The target population comprised all of Britam Asset Managers Limited customers within Nairobi. The sample size of this study was 357 respondents. Both stratified sampling and random sampling techniques were used to select the sample. The primary data was collected through questionnaires. The quantitative data collected was analyzed using Statistical Packages for Social Sciences (SPSS) and while content analysis was used in the qualitative analysis. The findings showed that strategic advertising created awareness of the company’s products and services, it also assured customer of the safety of their investments with the company and finally convinced customers to continue using products and services. The study also identified factor that affect customer brand loyalty which included; high quality perception of the, company’s products and services, popularity of the firm’s brand name, firm’s experience in the financial service industry, the experience of the company’s key staff members among others. Further, the results indicated that strategic advertising had a positive significant association with consumer brand loyalty. The study recommended that companies need to position their brands in the minds of consumers in order to achieve desired goals of their strategic advertising, and that companies should break the clutter by evolving innovative ways to attract the attention of the target audience and boost their customer’s loyalty. Description: Master of Business Administration in Marketing URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3520 Files in this item: 1
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Ng’ang’a, Sylvia Mukenyi (Daystar University, School of Business and Economics, June , 2013)[more][less]
Abstract: This paper examined relationship marketing strategies and performance in the five star hotels. The objectives of the study were; to determine the relationship marketing strategies used by five star hotels located within Nairobi, to evaluate the effectiveness of the relationship marketing strategies on the performance of five star hotels located within Nairobi, and finally to identify effective relationship marketing strategies that would result in the enhanced performance of five star hotels located within Nairobi. The purpose of the study was to assess the current relationship marketing strategies being practiced in the five star hotels. And find out their effect on performance in the five star hotels that are located within Nairobi. The study used descriptive research design and was carried out in Nairobi and it targeted a population of 12 five star hotels in Kenya. A sample size comprising 60 employees were selected using expert sampling techniques. The results indicated that the hotels had knowledge on relationship marketing and the relationship marketing strategies. The findings also showed that the five star hotels indeed practice relationship marketing strategies and this translated to an improved performance in the hotels. Recommendations from the study were: relationship marketing strategies should be employed in the Kenyan hospitality industry, because of the positive relationship between the practice of relationship marketing strategies and hotel performance. The study also recommends that other companies and organizations should use the relationship marketing strategies Description: Masters of Business Administration in Marketing URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3519 Files in this item: 1
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Ng’ang’a, Sylvia Mukenyi (Daystar University, School of Business and Economics, June , 2013)[more][less]
Abstract: This paper examined relationship marketing strategies and performance in the five star hotels. The objectives of the study were; to determine the relationship marketing strategies used by five star hotels located within Nairobi, to evaluate the effectiveness of the relationship marketing strategies on the performance of five star hotels located within Nairobi, and finally to identify effective relationship marketing strategies that would result in the enhanced performance of five star hotels located within Nairobi. The purpose of the study was to assess the current relationship marketing strategies being practiced in the five star hotels. And find out their effect on performance in the five star hotels that are located within Nairobi. The study used descriptive research design and was carried out in Nairobi and it targeted a population of 12 five star hotels in Kenya. A sample size comprising 60 employees were selected using expert sampling techniques. The results indicated that the hotels had knowledge on relationship marketing and the relationship marketing strategies. The findings also showed that the five star hotels indeed practice relationship marketing strategies and this translated to an improved performance in the hotels. Recommendations from the study were: relationship marketing strategies should be employed in the Kenyan hospitality industry, because of the positive relationship between the practice of relationship marketing strategies and hotel performance. The study also recommends that other companies and organizations should use the relationship marketing strategies Description: Masters of Business Administration in Marketing URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3518 Files in this item: 1
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Oduori, Jedidah N. (Daystar University, School of Business and Economics, March , 2017)[more][less]
Abstract: The purpose of the study was to determine the effect of National Irrigation Board’s strategic planning on the development of irrigation in Kenya, the case of Ahero Irrigation Scheme. The specific objectives were to identify the goals of National Irrigation Board on development of irrigation at Ahero Irrigation Scheme, to establish the effect of strategic planning of National Irrigation Board on development of irrigation at Ahero Irrigation Scheme and to establish the challenges faced by Ahero Irrigation Scheme in implementing the strategic plan. The study applied census design to determine the target population which comprised 100 senior management staff from the National Irrigation Board (NIB) headquarters and the Ahero Irrigation Scheme. Information was gathered through the use of questionnaires, which were administered using a drop-and-pick up-later method. Descriptive research design was used to summarize the data. Percentages, frequencies, tables and pie charts were used to present the data. The questionnaire was used to collect data which was then analyzed using Statistical Package for Social Sciences (SPSS) version 21. The study found out that strategic planning enabled Ahero Irrigation Scheme to identify key strategic partners in its mandate, identify priority areas for allocation of finances, monitor the implementation of strategic plans, enabled engagement of stakeholders in decision making, and there was difficulty in gaining support from top management. The study concludes that strategic planning has effects on organizational development. The study recommends that the management of NIB should create a climate that encourages commitment to strategic plans in the organization. Description: Masters Of Business Administration in Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3517 Files in this item: 1
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Moracha, Cliff Ochari (Daystar University, School of Business and Economics, June , 2015)[more][less]
Abstract: The study aimed to find out the effect of mobile marketing on business competitive advantage with a case study of Hellofood Kenya. The objectives that guided the study were to identify the types of mobile marketing channels, to find out level of awareness of mobile marketing adoption, to determine the relationship between mobile marketing and business competitive advantage and to establish the level of awareness of challenges faced by Hellofood as they use mobile marketing. The theory used is the technology acceptance model which assigned a considerable weight to two key determinants which include perceived usefulness: the degree to which a person believes that using a particular system would enhance his or her job performance and perceived ease-of-use: the degree to which a person believes that using a particular system would be free of effort. Perceived usefulness and ease-of-use from user’s attitude towards technology leads to the intention to use a technology. The study applied a descriptive research design. The target population consisted of all employees in the organization and data collection was done through questionnaires. Some of the key findings were that the most commonly used mobile marketing channels were text messaging, mobile apps and mobile email; there was a high level of awareness of mobile marketing adoption; there was a low level of awareness of challenges faced by using mobile marketing and the preferred mobile platform of use in the organization was android. Some of the key recommendations were that the management do market research so that they can identify the most important mobile marketing channels at the same time spend resources in building a customer base along mobile consumers. Description: Master Of Business Administration in Marketing and Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3516 Files in this item: 1
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Otieno, David Santos (Daystar University, School of Business and Economics, June , 2015)[more][less]
Abstract: The main thrust of this study was to establish the effect of financial literacy on financial planning of employees. The three key objectives were determining the effect of financial numeracy and financial knowledge on employees’ financial planning and establishing the nature of relationship between financial literacy and financial planning. The study employed a descriptive survey design targeting all employees of Mumias Sugar Company and proportionate stratified random sampling was used to obtain a representative sample of 125 employees to study the relationship under investigation. Test-retest method and content validity were done to ensure reliability and validity. Using factor analysis, cross tabulation and correlation analysis, the study noted the following findings; level of financial literacy -that encompasses financial knowledge and financial numeracy- had a significant positive impact on financial planning aspects such as investment, saving and retirement; financial literacy had a strong positive correlation with the three financial planning aspects under investigation with the greatest magnitude being with savings plan. This confirmed the long held economic tradition that savings represent the key factor explaining investments and other financial planning aspects that drive economic development. However, the level of financial numeracy, savings and stock market participation was found to be low. The study recommended designing and implementing various target-specific financial education programs to be administered across various employee age-groups in order to address the disparity in saving plans. It was also recommended that further research be carried out to parse out the separate impact of behavioural biases on financial planning Description: Master Of Business Administration in Finance URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3515 Files in this item: 1
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Adhiambo, Okech Sylvia (Daystar University, November , 2018)[more][less]
Abstract: The purpose of this study was to investigate the coherence between the East African people- centred sovereignty and East African Legislative Assembly (EALA). Its objectives were to; establish the process of election of members to the EALA and assess the extent to which the process of election of members of the EALA was people-centred. The research adopted the descriptive research design as well as a case study design. The target population was East African Community (EAC) university students, particularly from Kenya, Uganda and Tanzania. The sample size consisted of sixty students from the three member states. The study also included liaison officers from the Ministry of Foreign Affairs in Kenya. The primary data was collected through questionnaires and one-on-one interviews with the participants of the study. Quantitative data was analysed using descriptive analysis procedures including frequencies and percentages, while qualitative data was analysed using content analysis. In regard to the extent to which the election of members to EALA was people centred, 3% of the respondents stated that it was at all not people centred, 38% indicated it was to a small extent, 52% stated it was to a moderate extent and 7% to a great extent. In regard to the process of electing EALA members, 52% of the respondents stated that members were nominated by political parties in their countries, 31% indicated that their presidents directly nominated individuals of their choice, 12% stated that national assemblies nominated members by evaluation of their capabilities through presentation and majority vote, while on 5% respondents indicated that the civil Societies had a role in nominating members to EALA. The study concluded that people centred sovereignty in relation to their participation in the process of election of members to the EALA vis-à-vis the EAC integration process was to a moderate extent. The study recommended that EAC member states should continue to explore more avenues of creating awareness to their citizens towards improving participatory decision making. URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3514 Files in this item: 1