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Bachuza, Anita K. (Daystar University, School of Business and Economics., August , 2020)
[more][less]Abstract: Small and medium enterprises (SMEs) play a significant role in income generation, job creation, poverty reduction and reduction of income inequality. This study assessed the effects of taxation on the financial performance of selected SMEs in the Republic Democratic of Congo (DRC), and particularly in Bunia City. It specifically aimed to establish the types of taxes levied on SMEs in Bunia City, determine the effects of taxes on the financial performance of selected SMEs in Bunia City, determine the taxation challenges faced by SMEs in Bunia City, and determine measures that can be used to curb the taxation challenges. The study used mixed research design and targeted formal SMEs in Bunia City estimated to be 41 in total. Simple random sampling technique was used to select a sample size of 82 respondents comprising SMEs’ owners and finance managers. Questionnaires were used in data collection, and descriptive statistics were used in data analysis with the help of the Statistical Package for the Social Sciences (SPSS) version 20.0. The study found that VAT (34%), income tax (31%), presumptive tax (15%), and customs duty tax (20%) were the types of taxes levied on SMEs in Bunia City. It was further established that the complicated nature of taxation (53.6%), high taxation, unique qualities of SMEs (64.3%), taxation policies (50.0%), and high taxation penalties (57.1%) affected the performance of SMEs in Bunia City. Also, the SMEs in Bunia City faced challenges such as poor taxation procedures (55.4%), application of similar cost for the tax rate for both small and large enterprises (48.2%), multiple taxes (46.4%), difficult importation and exportation procedures (48.2%), and inadequate taxation education (76/8%). It was concluded that taxation measures and challenges affected the financial performance of SMEs in Bunia City. The study recommends the need for taxation authorities to subject SMEs to taxes that resonate with their (SMEs) ability to pay promptly. Description: Master of Business Administration in Finance URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3399 Files in this item: 1
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Kipruto, Hillary (Daystar University, School of Human and Social Sciences, April , 2020)
[more][less]Abstract: This study examined the impact of devolution on monitoring and evaluation (M&E) of health services Kenya, with a particular focus on Baringo and Bungoma counties. The study's objectives were to assess the type of M&E systems in place at the health departments of the two counties; determine the capacity of health services’ M&E systems in the health departments of the two counties; assess the availability of data management systems that support M&E of health services in the two counties; establish the level of funding for health services’ M&E systems in the two counties; and assess the effect of devolution on health services’ M&E systems in the two counties. A cross-sectional research design was applied and quantitative and qualitative data were obtained. The study used stratified random sampling to identify the two counties (Baringo and Bungoma). The sample comprised 112 staff (47 from Baringo County and 65 from Bungoma County), and 28 senior managers (14 from each county) from the two counties' health departments. The 112 staff were identified through stratified random sampling, while the 28 senior managers were chosen through purposeful sampling. In collecting data, a questionnaire was used for the 112 staff, while focus group discussion (FGD) was used for the 28 senior managers. The response rate from the questionnaire was 72%, while that from the FGD was 100%. The study found out that devolution, through the allocation of resources, service management, and scheduling, has made the following possible: M&E staff to improve healthcare access, improvement of the capacity of M&E staff in the healthcare sector, and the enhancement of the quality of healthcare M&E systems. The study recommends, among other things, the establishment of M&E functions in the counties; and the filling of M&E positions in the counties with only persons with M&E qualifications. Description: Master of Arts in Monitoring and Evaluation URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3397 Files in this item: 1
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Maina, Mary M. (Daystar University, School of Business and Economics., September , 2020)
[more][less]Abstract: Micro enterprises are ubiquitous in Africa, yet many of them never seem to graduate to small or medium enterprises. It is against this background that this study sought to assess the effect of key success factors on the growth of micro and small enterprises (MSEs) in Kenya, specifically agrovets in Murang’a County. The objectives of the study were to establish the key success factors for the growth of MSEs (agrovets), identify growth within the MSEs (agrovets), and determine the effect of identified key success factors on the growth of MSEs (agrovets) in Murang’a County. The study applied descriptive research design and the target population was 192 registered agrovets in Murang’a County. A sample of 99 respondents was calculated and selected using a simple random sampling technique. Data was collected using questionnaires and analysed using Statistical Package for Social Sciences (SPSS) version 23.0. Study findings indicated that most MSEs used internal financing and borrowed from SACCOS to supplement their financing. There was very little knowledge or awareness of existing government finance programs and none of the respondents had successfully accessed funding from these programs. The study analyzed the growth of businesses based on the increase in sales turnover and an increase in the number of employees. The findings indicated there was very little growth over the last four (4) years with only 30% of the businesses recording growth and the key success factors that influence growth are the education of the business owner, the age of the business, the location of the business concerning proximity to similar businesses and access to finance. Based on the findings the study recommended the increased capacity building of business entrepreneurs and improved access and availability of affordable financial products as the most critical areas that would enhance business growth. Description: Master of Business Administration in Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3396 Files in this item: 1
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Kiromo, Catherine (Daystar University, School of Human and Social Sciences, October , 2020)
[more][less]Abstract: The purpose of this study was to examine the relationship between exclusive breastfeeding and a mother’s mental health. Specifically, the study sought to determine the prevalence of EBF among professional working mothers at Safaricom Ltd, investigate the breastfeeding knowledge and attitudes among working mothers at Safaricom Ltd, and determine the relationship between maternal anxiety and EBF among working mothers at Safaricom Ltd. The study adopted a descriptive study design, and the target population was 150 working mothers (with lactating babies) at the Contact Center, Safaricom Ltd, in Jambo Care Centre. Ninety (90) respondents were sampled through purposive and simple random sampling techniques. Questionnaires were used to collect primary data, which was analyzed using the Statistical Package for the Social Sciences (SPSS) version 23.0. Both descriptive and inferential statistics were conducted to describe quantitative data. Study findings revealed that 92% of the respondents had planned to breastfeed for several months or more prior to giving birth. 86.7% of the respondents confirmed that they had received information regarding breastfeeding before they gave birth. On how they received the information, the majority (82.7%) cited health workers, 81.3% mentioned friends, 33.3% cited relatives, while those who mentioned media were 32%. The study established a positive and strong relationship between EBF prevalence and maternal anxiety among professional mothers working at Safaricom Ltd (r=0.675). A positive and very strong relationship was also determined between EBF among mothers and PPD symptoms among professional mothers working at Safaricom (r=0.867). The study recommends that the government and private organizations collaborate with policy experts to come up with a policy that compels all organizations to give working mothers a six months maternity leave from the time they give birth. Description: Master of Arts in Counseling Psychology URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3395 Files in this item: 1
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Mwangi, Esther Njeri (Daystar University, School of Communication, October , 2020)
[more][less]Abstract: This study sought to examine the role of participatory communication in development projects’ outcomes with a focus on Napuu Drip Irrigation Scheme (NDIS). The objectives of the study were to determine the extent to which participatory communication may have been used in the implementation of the NDIS, establish the benefits of participatory monitoring and evaluation (M&E) as a tool for improving the socioeconomic status of the Napuu community, and establish the perceptions of the locals on how the NDIS project was carried out. The study used in-depth interviews and Focus Group Discussions (FGDs) to collect data. This study used 22 respondents for the FGDs and 3 respondents for the in-depth interviews. Homogeneous sampling was used to purposively select the 25 respondents. Data analysis was done by generating themes and categories manually. Under each objective, the researcher created tables with repeated responses that generated common themes. The study findings showed that participatory communication is a key factor in implementing development projects, but it was not enough to sustain or bring out the best outcomes in the NDIS project. The study also showed that M&E is a key stage in development projects, as it provides an opportunity to evaluate the project and identify gaps for improvement. The study also revealed that despite the challenges, the perception of the Napuu community was that quality of life had improved because of the NDIS project. This study concluded that participatory communication is a key ingredient in the implementation of development projects, especially when all the aspects of the project cycle must be observed and followed. The study recommends the need for integration of participatory communication into every aspect of Turkana County’s project implementation processes and for further research on the role of participatory communication in development. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3394 Files in this item: 1
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Nyagwoka, Mike M. (Daystar University, School of Communication, August , 2020)
[more][less]Abstract: The purpose of this study was to find out the factors that affected the communication and adoption of family methods in Miruka, Nyamira County. Its objectives were to determine the myths and misconceptions that existed in Miruka in Nyamira County about family planning, establish existing challenges in communication and adoption of family planning methods and find out the channels of communication preferred by Miruka residents about family planning methods. The study used qualitative research while purposive sampling technique was used to select study respondents. Interview schedules and focus group guides were used in data collection and the collected data was thematically analyzed. It was established that the participants mainly got family planning messages through radio, television and Facebook but preferred radio. The myths and misconceptions expressed by participants in regard to adoption of family planning include associating the methods with some ailments such as respiratory infections, failure of some of them to work as expected failure to conceive for quite long after stopping family planning and the side effects of the methods. The study concluded that adoption and use of family planning was limited by the myths, misconceptions and real body reactions that were associated with the family planning methods. Key findings included the fact that spousal input, social networks and hearsay are key in the adoption/non-adoption of family planning. The participants also had preferred channels with radio leading among them The study recommends that strategies to increase awareness of various family planning methods at the community level need to be initiated to promote informed uptake and dispel associated myths and misconceptions impeding their adoption. Furthermore, there is need to design messages that have both partners in mind Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3393 Files in this item: 1
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Mukoro, Edna Nafula (Daystar University, School of Communication, July , 2020)
[more][less]Abstract: This study aimed to establish the factors causing breakdown of communication during the loan application process, thus inhibiting access to higher education. The study applied a descriptive study design, and the population comprised employees of Higher Education loans Board (HELB) and students seeking services from HELB. Ninety-two employees and 300 students participated in the study. The study utilized questionnaires to collect quantitative data, which was analysed was through descriptive statistics for quantitative data and thematic summary analysis for qualitative data. The study established that internal factors that cause communication breakdown between the different departments at HELB include the organization's structure (48%) and many hierarchies in the organization that slow communication from top to bottom and from bottom to top (54%). Besides, the results showed that the channels through which higher education loan applicants access information from HELB were personal visits to HELB offices (50%), e-mail (44%), HELB website (42%), and social media (40%). The study established that HELB applied some participatory communication strategies using communication media techniques and processes to engage loan applicants, freely sharing information with loan applicants regarding the loan application process, and essentially engaging the loan applicants to make them understand the best channels for reaching every demographic. The study recommends the need for HELB to streamline its structures and communication hierarchy to smoothen communication between the different departments and employee levels. Besides, HELB can engage loan applicants more and apply new media (such as social media) to a greater extent than the current scenario. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3392 Files in this item: 1
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Nzuki, Mercy Muthoni (Daystar University, School of Human and Social Sciences, October , 2020)
[more][less]Abstract: The purpose of this study was to investigate the parenting styles used by parents in Deliverance Church International Umoja (DCIU) on their adolescent children and the influence the parenting styles had on the adolescents’ life-skills development. The study's objectives were to identify parenting styles employed by DCIU parents on their children, investigate the life-skills employed by adolescents attending the teens’ service in DCIU, establish the influence of parenting styles on adolescents’ life-skills development, and explore the relationship between social-demographic factors of parents and adolescents’ life-skills development. A descriptive research design was adopted for the study, and the target population comprised 2,050 adolescents’ aged 12-19 years attending DCIU. Simple random sampling technique was used to select a sample size of 242 respondents. Questionnaires were used in data collection, and the data was analyzed through descriptive statistics using the Statistical Package for the Social Sciences (SPSS) version 23.0. The study findings revealed that 15.2% of the parents employed the authoritative parenting style, 16.7% practiced authoritarian parenting style, 25.0% employed permissive parenting style, while 43.1% employed neglectful parenting style. In regard to the life-skills employed by adolescents attending the teens’ service in DCIU, 29.4% of them employed social skills, 22.1% employed emotional skills, and 48.5% employed cognitive skills. In terms of the influence of parenting styles on adolescents’ life-skills development, the study revealed that there was no significant association between parenting style and life-skills development. It was concluded that all the parenting styles equally contributed to the adolescents’ life-skills development. The study recommends the need for church leaders to create a platform where parents of adolescents in the different age categories can meet and share the parenting styles they use, the development outcomes the parenting styles have had on the adolescents, and the challenges the adolescents have faced. Description: Master of Arts in Counseling Psychology URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3391 Files in this item: 1
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Onyino, Ruth Brenda (Daystar University, School of Communication, October , 2020)
[more][less]Abstract: The Constituency Development Fund (CDF) law was enacted in 2003 and it had the overwhelming support of Members of Parliament (MPs) who were eager to implement it. This legislative framework however changed bringing forth the National Government Constituencies Development Fund (NG-CDF 2015) Act. The objective of this new law was to align the operations of the Fund to the new devolved structure. With the 290 constituent offices, headed by elected political leaders, the one corporate voice strategy suggested by scholars (Cornelissen 2008; Argenti & Forman 2002; Fombrun & van Riel 2007) seemed problematic to NG-CDF. The purpose of this study therefore is to establish the perception of NG-CDF as a corporate organization and examine the corporate communication factors that have contributed to its corporate image and brand reputation. The study adopted a descriptive research design which Chandran (2004) described as the design best suited for answering questions of who, what, when, where, and how of a given topic. Five Focus Group Discussions (FGDs) and three in-depth interviews were done. The study established that in, Kibra Constituency, NG-CDF and its projects are perceived as pathways to education to the highest level beyond which most constituents initially thought was impossible. However, the problems of NG-CDF being associated with MPs benevolence and the attendant negative effect this has on the corporate image of a fund meant to address economic inequalities will persist because of the clout and influence the MP has in the management of the Fund. To avert this, the NG-CDF national board needs to roll out corporate communication efforts consistent in all the 290 constituencies to help the public perceive NG-CDF as a public initiative that uses tax payers' money to address inequalities. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3390 Files in this item: 1
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Waithera, Margaret Wangui (Daystar University, School of Human and Social Sciences, August , 2020)
[more][less]Abstract: This study explored the psychosocial effects of traumatic experiences in children living in two orphanages: Kings Kid Village and Our Home Child Care Center in Nairobi County, Kenya. The study was guided by two theories: the psychosocial theory and cognitive behavior theory, and it adopted the descriptive research design while the data collection tool was a questionnaire. Stratified sampling technique was used with a sample size of 98. The data was analyzed using the Statistical Package for the Social Sciences (SPSS) Version 22. It was established that the children in the selected children's homes suffered different kinds of traumatic experiences that contributed to psychosocial effects. For example, 61% were sexually abused, 53% suffered abandonment, and 74% faced violence. The majority of the participants agreed that children's traumatic experiences caused various psychosocial effects such as loss of sense of self, poor attachment, and poor association with other people. The study recommends that family members and caregivers in children's homes need to find ways to eliminate any form of abuse - be it verbal, physical, or emotional, against children in order to avoid the risk of trauma that may result in negative psychosocial effects. Description: Master of Arts in Counseling Psychology URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3389 Files in this item: 1
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Mumo, Claudia Wayua (Daystar University, School of Communication, October , 2020)
[more][less]Abstract: Branding is a key element for any politician who wants to excel in their quest to win an election because voters tend to identify with a political brand that favours them. Raila Odinga is a brand with a huge political following and over the years he has been a key contestant in general elections even though he has not succeeded to rise to presidency. This paper sought to analyze his brand image, the rivals branding of his candidature in both the social and legacy media; and the effect all these had on voting behavior during elections. The study was anchored on two theories: the framing theory and the theory of reasoned action. Based on framing theory, this study assumed that there were pre-existing frames that were inherent in the brand ‘Raila Odinga’, which were shaped by both the media and his campaign team. To this end, these frames were key in determining the voters reasoned actions during presidential elections. The study was limited to Murang’a and Homa-Bay counties and it adopted a descriptive design. Questionnaire and key informant interview guide were used to collect data. The study sampled 384 respondents in each of the two counties;oma Bay County had a response rate of 315 (82%) while Muranga County had 357 (93%). The findings indicated that Raila Odinga was easily recognised across the country and that his rivals used his easily recognisable brand to frame negative messages during the run-up to the 2017 presidential elections. Region and politics of belonging played a role in the framing of Raila Odinga’s brand image. Central Kenya residents were more likely to believe the messages spread by Raila Odinga’s competitors compared to the Western Kenya. The study also established that whereas voters in Homa-Bay did not take keen interest in Raila Odinga’s coverage in the media; a fairly significant percentage of Muranga voters were keen on the same with only 50.10% stating that his coverage was unimportant to them compared to 75.90 percent in Homa Bay. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3388 Files in this item: 1
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Kinuthia, Cyndi Wanjiku (Daystar University, School of Communication, August , 2020)
[more][less]Abstract: Kenya is one of the countries in Sub-Saharan Africa that has child trafficking as one of the leading crimes. The purpose of this study was to assess the role of advocacy communication adopted by Civil Society Organizations (CSOs) who work towards countering child trafficking in Mathare Constituency. The objectives of the study were: to identify the forms of advocacy communication methods used, to establish the efficacy of the various advocacy communication methods used and to explain the communication challenges faced by facilitators in the process of advocating against child trafficking among the children in primary schools in Mathare constituency. A purposive sample of 240 teacher respondents and 16 facilitators was selected as per Yamane’s formula. Convergent parallel mixed methods design was used for data analysis. The study established that videos and pictorials were the most popular advocacy methods used, with 100 % respondent rate while 98 % observed that through advocacy, humanitarian organizations were making a difference in countering child trafficking. The study also established that all (100%) of the facilitators agreed that the stakeholders directly involved with children did contribute to the fight against child trafficking. Another finding is that 75% of respondents identified time constraint as a major challenge for facilitators. The study concluded that integrated communication was adopted by facilitators and that the advocacy communication methods used were effective. The study recommends involvement of key stakeholders right from the planning stage to completion for effectiveness. Further study be done to find out the viewpoints of the children, parents and the local administration on effectiveness of integrated advocacy communication. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3387 Files in this item: 1
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Kamau, Hilda (Daystar University, School of Communication, November , 2019)
[more][less]Abstract: The purpose of this study was to examine the extent to which the School of Communication faculty and students used social media for teaching and learning and how this affected the students’ learning process. Its objectives were to; determine the extent to which social media as a tool for teaching and learning was adopted, evaluate the specific social media platforms used as tools for teaching and learning and examine the role integration of social media into traditional teaching on the students’ learning process. Exploratory sequential research design was adopted which involved both quantitative and qualitative approaches. The study purposively targeted Daystar University School of Communication undergraduate students, heads of departments and faculty members. Purposive sampling technique was used to select a sample size of 272 respondents. Further, questionnaires and interviews were used in data collection which was analyzed using thematic analysis approach and the statistical package for social sciences (SPSS) version 23. It was established that there was extensive use of social media by students mainly for informal collaborative learning (60.3%), where students gained from fellow students without depending on the lecturer (79.8%), students participated in course discussion with colleagues (20.7%) and shared course content with fellow students (97%). It was also found that a variety of social media platforms were used for academic work, including Google Plus (24.1%), YouTube (20.1%) and WhatsApp (15.5%). Integration of social media into traditional teaching approaches helped in communication, learning ability, collaboration, problem solving, access to information and productivity. The researcher concludes that there was a significant relationship between social media use and effective learning and teaching processes since it improved communication, collaboration, problem solving and teacher productivity. The study recommends that lecturers need to realize students' learning preferences, integrate technological tools, utilize suitable instructional methods, and institute the most appropriate techniques. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3386 Files in this item: 1
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Muthoki, Mason Jane (Daystar University, School of Communication, October , 2020)
[more][less]Abstract: The purpose of this study was to establish the effectiveness of participatory communication (PC) on the implementation of Makueni Universal Health Care (MUHC) program. Its objectives were to find out the PC avenues used in the implementation of the MUHC program, determine the level of PC used, and to establish how PC influenced the uptake MUHC. The study adopted a descriptive research design and its target population comprised the Makueni County development committee members. Purposive sampling technique was used to select a sample size of 100 respondents. Questionnaire, in-depth interview, and focus group discussions were used in data collection and the collected data was analyzed quantitatively and qualitatively using the statistical package for social sciences (SPSS) and thematic analysis approach respectively. The study found that all stakeholders had an equal opportunity in MUHC implementation since most of the categories of people were involved. Also, the study established that the Makueni County government dialogued with stakeholders during the MUHC implementation processes, although power to make final decisions was held by the government but the citizens aired their views. The study further found that PC had influenced the uptake of MUHC program, where 22(95.7%) of the development committee members asserted that it motivated the residents to register in the program. The study concluded that PC was not effective in the implementation of MUHC. The study recommends that PC structures should be strengthened and increased to empowerment level so as to make MUHC more effective to the people of Makueni. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3384 Files in this item: 1
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Birya, Grace Dhahabu (Daystar University, School of Communication, October , 2020)
[more][less]Abstract: The purpose of the study was to examine the role of communication in crisis management in institutions of higher learning in Kenya, focusing on Daystar University Students’crisis (unrest) of 2017 and 2018. The study objectives were to determine the causes of the crisis, examine how communication was used to manage the crisis, and establish the effectiveness of communication during a crisis. The study used descriptive research design and targeted the deans of the various Daystar University schools, the head of the university’s Corporate Affairs department, the heads of Strategic & Organizational Communication and Language & Performing Arts departments, Daystar University Students Associations (DUSA) members, Senior Staff Association of Daystar University (SSADU) members, and third- and fourth-year Masters of Communication students.The study used a census approach to select a sample size of 95 target population. A questionnaire was used to collect data, and the data was analyzed using the Statistical Package for the Social Science (SPSS) version 21. The study found that the students’ crisis was caused by different factors, including random fee hikes, lack of value for money, lack of transparency, poor facilities at the university, and autocratic management. The findings pointed to the role of communication in crisis management in helping to reduce and contain harm, provide specific information to stakeholders, manage image and perception, initiate and enhance recovery, and explain and justify actions. The channels used to mitigate this crisis include face-to-face, social media, mainstream media, written communication, and phone calls. The most effective channel was face-to-face and social media. However, most of the respondents believed that effective communication during the crisis was hindered by misinformation, communication breakdown, and delayed feedback. The study recommends the need for university managements to embrace more open communication/dialogue/forums when making decisions involving students’ welfare. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3383 Files in this item: 1
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Mutavi, Roselyne Ngina (Daystar University, School of Communication, October , 2020)
[more][less]Abstract: Corporate social responsibility (CSR) arises from the need for organizations to meet their various stakeholders’ expectations, and organizations all over the world are increasingly becoming socially responsible. The aim of this study was to find out the role CSR plays in the building of an organization’s corporate image. The study focused on the Kenya Commercial Bank (KCB), not only because of its extensive coverage of Kenya but also because it covers the entire East Africa region. The research was anchored on the stakeholder and the attribution theories, both of which helped in understanding how the bank relates with its stakeholders and also the perceptions of the stakeholders towards the bank for practicing CSR. A descriptive study design was used in this study because the aim was to study the characteristics of the population without any manipulations. The population of the study was KCB’s 6,483 employees and its external stakeholders. The target population was KCB’s Nairobi 1742 employees and 1500 external stakeholders from which a 10% sample was drawn randomly. Data collection was done through triangulation, where questionnaire and interview guide were used. Quantitative data was analyzed through Microsoft Excel and the Statistical Package for the Social Sciences (SPSS) version 22, while qualitative data was analyzed thematically. The findings were presented through tables and charts. The study revealed that an organization’s CSR activities contribute towards building its corporate image and that stakeholders are attracted to an organization that practices CSR. This because CSR makes stakeholders have a positive perception towards the organization. The researcher recommends a study of other banks, using both internal and external stakeholders. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3382 Files in this item: 1
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Mbau, Miriam Wanjiku (Daystar University, School of Communication, October , 2020)
[more][less]Abstract: The purpose of the study was to assess the role of internal branding on a company’s customer service delivery, with a specific focus on Kenya Power (KP). The objectives guiding the study were to establish the communication methods employed to educate employees about KP’s brand, evaluate the challenges encountered during internal branding at KP, and determine the relationship between internal branding and employees’ service delivery at KP. The study was guided by the corporate image and identity building theory. A mixed-methods approach was used, and a questionnaire and interview were utilized to collect data from KP employees. Data obtained through the questionnaire and interview was processed and analysed using the Statistical Package for the Social Sciences (SPSS) version 22.0. The qualitative data was subjected to descriptive statistics, while correlation analysis, using Pearson Chi-square was utilized in the quantitative data analysis. The study established that KP educates its employees about its brand through trainings (50.0%) and internal meetings (49.4%), with the mostly used communication channels being notice boards (89.4%) and memos (38.8%). The study also established that when employees share similar values and have more knowledge about the company’s brand, the chances of kindling their performance will be higher. The study concluded that internal communication influences employees’ brand attitudes and behavior, subsequently enhancing service delivery. Consequently, the study recommends KP’s adoption of internal branding as a change strategy towards enhancing the company’s customer service delivery. Another recommendation is the creation of adequate awareness covering all the expected and actual dimensions of internal branding majorly to curb the challenge of unawareness among KP employees. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3381 Files in this item: 1
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Ombudu, Jairo Obege (Daystar University, School of Communication, June , 2020)
[more][less]Abstract: This research project examined the importance of StarTime’s Twitter use and its relation to safeguarding the corporate reputation of StarTimes as a media company in the modern world. The research utilized the company’s publicly accessible Twitter feed to analyze the risk Twitter use presented in building customer relationships and providing quality service for a strong corporate reputation. The main study objective was to establish the effectiveness of using Twitter to manage a company’s reputation, focusing on StarTimes Kenya. Another objective was to determine the nature of messages posted on StarTimes Kenya’s Twitter media channel concerning reputation building, and lastly, to find out the mechanisms used by StarTimes to control and sustain its Twitter corporate reputation. The results revealed that Twitter's use presented a significant reputation risk for StarTimes, especially because it could be used as a platform to express emotions and ideas about the company’s products and services. Twitter serves as a medium for real-time communication between StarTimes and Twitter users; therefore, it played a crucial role in communication and placed itself at the heart of a company’s corporate reputation. The study concluded that the company needed to invest more time and resources to ensure quality customer service to Twitter users to safeguard its reputation against negative publicity. The study's recommendations included the need to use timely responses, ensuring value addition, understanding peak hours, using appropriate language, creating a social media policy, and privacy for building and maintaining positive relationships on Twitter. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3380 Files in this item: 1
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Mbugua, Racheal Mugure (Daystar University, School of Communication, October , 2020)
[more][less]Abstract: The responsibility of Kenya Trade Network Agency (KenTrade) is to simplify cross-border trade and execute the National Electronic Single Window System. The agency is tasked to facilitate cargo clearance and documentation. Even with the establishment of this system, traders still experience delays and downtimes on the system. This greatly contributes to unforeseen extra demurrage charges, driving up the cost of business. This study aimed to assess the effectiveness M&E system of the of KenTrade in cargo clearance at the port of entry in Kenya. The target population was 86 staff of KenTrade. Census sampling technique was employed to arrive at a sample of 86 respondents. The study used structured questionnaires to collect data, and the Statistical Package for the Social Sciences (SPSS) version 21 aided the analysis of the data. The findings, as per 70.5% of the respondents, showed that the M&E system was not effectively used. Only 29.5% of the respondents reported that the system was effectively used. Further, 64.1% of the respondents reported that there were benefits of using the system in cargo documentation, while 35.9% indicated that they had not seen any benefits. Unavailability of data was cited as the most significant challenge for the M&E system in cargo documentation (91.0%), followed by poor feedback (71.8%). Respondents recommended an increase in capacity (43.5%), coordination between sub-systems 17(21.7%), consensus-building between stakeholders (10.2%), benchmarking visits (12.8%), and frequent trainings (11.5%). The researcher recommends increased capacity development of M&E personnel, enhanced coordination, cooperation between KenTrade M&E sub-systems, consensus-building between key stakeholders, training for the users, and benchmarking visits. Description: Master of Arts in Monitoring and Evaluation URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3379 Files in this item: 1
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Ochola, Michael Babu (Daystar University, School of Human and Social Sciences, June , 2020)
[more][less]Abstract: The purpose of this study was to investigate the role of peer mentoring on the academic performance of secondary students; a case of Macheo mentoring program in Kibra. Its objectives were to establish how peer mentoring affected academic performance of secondary students in Kibra informal settlement, investigate the factors that affected peer mentoring influence on the academic performance of secondary students in Kibra informal settlement and find effective approaches of peer mentoring that can improve academic performance. The study used a descriptive research design and it targeted four low-cost, private, mixed schools in Kibra. Simple random sampling technique was used to a sample forty respondents for the study. Questionnaires, from a sample size of 40, 30 students and 10 teachers, were used in data collection and the data was analysed using the Statistical Package for Social Sciences. The study found that the factors that affected peer mentoring influence on the academic performance included time allocated for mentoring at 24(87%), inclusion of academic & personal growth in mentoring programs at 25(90%), active engagement between the mentor and the mentee at 25(90%) and clearly outlining expectations of the result of the mentoring session at 24(85%). Further, the study established that peer mentoring equipped students with necessary skills to tackle challenges, enabled students to take challenges positively, led to behaviour change among the mentees and it has improved students’ academic ability. The study also established that the program has improved students learning approach both mentally and academically, enabled students to realize themselves and change their attitudes and enabled students to unlock their potential. It was concluded that there exists a positive relationship between peer mentoring and students’ academic performance. The study recommended that mentorship programs such as Macheo, which is an afterschool peer mentoring program that uses university students to mentor and tutor secondary school students from Kibra, need to be adopted and implemented in every school in order to improve education standards in Kenya and also increase the transition rates to tertiary institutions. Description: Master of Arts in Community Development URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3375 Files in this item: 1