Daystar University Repository: Recent submissions
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Kiromo, Catherine (Daystar University, School of Human and Social Sciences, October , 2020)[more][less]
Abstract: The purpose of this study was to examine the relationship between exclusive breastfeeding and a mother’s mental health. Specifically, the study sought to determine the prevalence of EBF among professional working mothers at Safaricom Ltd, investigate the breastfeeding knowledge and attitudes among working mothers at Safaricom Ltd, and determine the relationship between maternal anxiety and EBF among working mothers at Safaricom Ltd. The study adopted a descriptive study design, and the target population was 150 working mothers (with lactating babies) at the Contact Center, Safaricom Ltd, in Jambo Care Centre. Ninety (90) respondents were sampled through purposive and simple random sampling techniques. Questionnaires were used to collect primary data, which was analyzed using the Statistical Package for the Social Sciences (SPSS) version 23.0. Both descriptive and inferential statistics were conducted to describe quantitative data. Study findings revealed that 92% of the respondents had planned to breastfeed for several months or more prior to giving birth. 86.7% of the respondents confirmed that they had received information regarding breastfeeding before they gave birth. On how they received the information, the majority (82.7%) cited health workers, 81.3% mentioned friends, 33.3% cited relatives, while those who mentioned media were 32%. The study established a positive and strong relationship between EBF prevalence and maternal anxiety among professional mothers working at Safaricom Ltd (r=0.675). A positive and very strong relationship was also determined between EBF among mothers and PPD symptoms among professional mothers working at Safaricom (r=0.867). The study recommends that the government and private organizations collaborate with policy experts to come up with a policy that compels all organizations to give working mothers a six months maternity leave from the time they give birth. Description: Master of Arts in Counseling Psychology URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3395 Files in this item: 1
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Mwangi, Esther Njeri (Daystar University, School of Communication, October , 2020)[more][less]
Abstract: This study sought to examine the role of participatory communication in development projects’ outcomes with a focus on Napuu Drip Irrigation Scheme (NDIS). The objectives of the study were to determine the extent to which participatory communication may have been used in the implementation of the NDIS, establish the benefits of participatory monitoring and evaluation (M&E) as a tool for improving the socioeconomic status of the Napuu community, and establish the perceptions of the locals on how the NDIS project was carried out. The study used in-depth interviews and Focus Group Discussions (FGDs) to collect data. This study used 22 respondents for the FGDs and 3 respondents for the in-depth interviews. Homogeneous sampling was used to purposively select the 25 respondents. Data analysis was done by generating themes and categories manually. Under each objective, the researcher created tables with repeated responses that generated common themes. The study findings showed that participatory communication is a key factor in implementing development projects, but it was not enough to sustain or bring out the best outcomes in the NDIS project. The study also showed that M&E is a key stage in development projects, as it provides an opportunity to evaluate the project and identify gaps for improvement. The study also revealed that despite the challenges, the perception of the Napuu community was that quality of life had improved because of the NDIS project. This study concluded that participatory communication is a key ingredient in the implementation of development projects, especially when all the aspects of the project cycle must be observed and followed. The study recommends the need for integration of participatory communication into every aspect of Turkana County’s project implementation processes and for further research on the role of participatory communication in development. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3394 Files in this item: 1
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Nyagwoka, Mike M. (Daystar University, School of Communication, August , 2020)[more][less]
Abstract: The purpose of this study was to find out the factors that affected the communication and adoption of family methods in Miruka, Nyamira County. Its objectives were to determine the myths and misconceptions that existed in Miruka in Nyamira County about family planning, establish existing challenges in communication and adoption of family planning methods and find out the channels of communication preferred by Miruka residents about family planning methods. The study used qualitative research while purposive sampling technique was used to select study respondents. Interview schedules and focus group guides were used in data collection and the collected data was thematically analyzed. It was established that the participants mainly got family planning messages through radio, television and Facebook but preferred radio. The myths and misconceptions expressed by participants in regard to adoption of family planning include associating the methods with some ailments such as respiratory infections, failure of some of them to work as expected failure to conceive for quite long after stopping family planning and the side effects of the methods. The study concluded that adoption and use of family planning was limited by the myths, misconceptions and real body reactions that were associated with the family planning methods. Key findings included the fact that spousal input, social networks and hearsay are key in the adoption/non-adoption of family planning. The participants also had preferred channels with radio leading among them The study recommends that strategies to increase awareness of various family planning methods at the community level need to be initiated to promote informed uptake and dispel associated myths and misconceptions impeding their adoption. Furthermore, there is need to design messages that have both partners in mind Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3393 Files in this item: 1
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Mukoro, Edna Nafula (Daystar University, School of Communication, July , 2020)[more][less]
Abstract: This study aimed to establish the factors causing breakdown of communication during the loan application process, thus inhibiting access to higher education. The study applied a descriptive study design, and the population comprised employees of Higher Education loans Board (HELB) and students seeking services from HELB. Ninety-two employees and 300 students participated in the study. The study utilized questionnaires to collect quantitative data, which was analysed was through descriptive statistics for quantitative data and thematic summary analysis for qualitative data. The study established that internal factors that cause communication breakdown between the different departments at HELB include the organization's structure (48%) and many hierarchies in the organization that slow communication from top to bottom and from bottom to top (54%). Besides, the results showed that the channels through which higher education loan applicants access information from HELB were personal visits to HELB offices (50%), e-mail (44%), HELB website (42%), and social media (40%). The study established that HELB applied some participatory communication strategies using communication media techniques and processes to engage loan applicants, freely sharing information with loan applicants regarding the loan application process, and essentially engaging the loan applicants to make them understand the best channels for reaching every demographic. The study recommends the need for HELB to streamline its structures and communication hierarchy to smoothen communication between the different departments and employee levels. Besides, HELB can engage loan applicants more and apply new media (such as social media) to a greater extent than the current scenario. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3392 Files in this item: 1
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Nzuki, Mercy Muthoni (Daystar University, School of Human and Social Sciences, October , 2020)[more][less]
Abstract: The purpose of this study was to investigate the parenting styles used by parents in Deliverance Church International Umoja (DCIU) on their adolescent children and the influence the parenting styles had on the adolescents’ life-skills development. The study's objectives were to identify parenting styles employed by DCIU parents on their children, investigate the life-skills employed by adolescents attending the teens’ service in DCIU, establish the influence of parenting styles on adolescents’ life-skills development, and explore the relationship between social-demographic factors of parents and adolescents’ life-skills development. A descriptive research design was adopted for the study, and the target population comprised 2,050 adolescents’ aged 12-19 years attending DCIU. Simple random sampling technique was used to select a sample size of 242 respondents. Questionnaires were used in data collection, and the data was analyzed through descriptive statistics using the Statistical Package for the Social Sciences (SPSS) version 23.0. The study findings revealed that 15.2% of the parents employed the authoritative parenting style, 16.7% practiced authoritarian parenting style, 25.0% employed permissive parenting style, while 43.1% employed neglectful parenting style. In regard to the life-skills employed by adolescents attending the teens’ service in DCIU, 29.4% of them employed social skills, 22.1% employed emotional skills, and 48.5% employed cognitive skills. In terms of the influence of parenting styles on adolescents’ life-skills development, the study revealed that there was no significant association between parenting style and life-skills development. It was concluded that all the parenting styles equally contributed to the adolescents’ life-skills development. The study recommends the need for church leaders to create a platform where parents of adolescents in the different age categories can meet and share the parenting styles they use, the development outcomes the parenting styles have had on the adolescents, and the challenges the adolescents have faced. Description: Master of Arts in Counseling Psychology URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3391 Files in this item: 1
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Onyino, Ruth Brenda (Daystar University, School of Communication, October , 2020)[more][less]
Abstract: The Constituency Development Fund (CDF) law was enacted in 2003 and it had the overwhelming support of Members of Parliament (MPs) who were eager to implement it. This legislative framework however changed bringing forth the National Government Constituencies Development Fund (NG-CDF 2015) Act. The objective of this new law was to align the operations of the Fund to the new devolved structure. With the 290 constituent offices, headed by elected political leaders, the one corporate voice strategy suggested by scholars (Cornelissen 2008; Argenti & Forman 2002; Fombrun & van Riel 2007) seemed problematic to NG-CDF. The purpose of this study therefore is to establish the perception of NG-CDF as a corporate organization and examine the corporate communication factors that have contributed to its corporate image and brand reputation. The study adopted a descriptive research design which Chandran (2004) described as the design best suited for answering questions of who, what, when, where, and how of a given topic. Five Focus Group Discussions (FGDs) and three in-depth interviews were done. The study established that in, Kibra Constituency, NG-CDF and its projects are perceived as pathways to education to the highest level beyond which most constituents initially thought was impossible. However, the problems of NG-CDF being associated with MPs benevolence and the attendant negative effect this has on the corporate image of a fund meant to address economic inequalities will persist because of the clout and influence the MP has in the management of the Fund. To avert this, the NG-CDF national board needs to roll out corporate communication efforts consistent in all the 290 constituencies to help the public perceive NG-CDF as a public initiative that uses tax payers' money to address inequalities. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3390 Files in this item: 1
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Waithera, Margaret Wangui (Daystar University, School of Human and Social Sciences, August , 2020)[more][less]
Abstract: This study explored the psychosocial effects of traumatic experiences in children living in two orphanages: Kings Kid Village and Our Home Child Care Center in Nairobi County, Kenya. The study was guided by two theories: the psychosocial theory and cognitive behavior theory, and it adopted the descriptive research design while the data collection tool was a questionnaire. Stratified sampling technique was used with a sample size of 98. The data was analyzed using the Statistical Package for the Social Sciences (SPSS) Version 22. It was established that the children in the selected children's homes suffered different kinds of traumatic experiences that contributed to psychosocial effects. For example, 61% were sexually abused, 53% suffered abandonment, and 74% faced violence. The majority of the participants agreed that children's traumatic experiences caused various psychosocial effects such as loss of sense of self, poor attachment, and poor association with other people. The study recommends that family members and caregivers in children's homes need to find ways to eliminate any form of abuse - be it verbal, physical, or emotional, against children in order to avoid the risk of trauma that may result in negative psychosocial effects. Description: Master of Arts in Counseling Psychology URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3389 Files in this item: 1
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Mumo, Claudia Wayua (Daystar University, School of Communication, October , 2020)[more][less]
Abstract: Branding is a key element for any politician who wants to excel in their quest to win an election because voters tend to identify with a political brand that favours them. Raila Odinga is a brand with a huge political following and over the years he has been a key contestant in general elections even though he has not succeeded to rise to presidency. This paper sought to analyze his brand image, the rivals branding of his candidature in both the social and legacy media; and the effect all these had on voting behavior during elections. The study was anchored on two theories: the framing theory and the theory of reasoned action. Based on framing theory, this study assumed that there were pre-existing frames that were inherent in the brand ‘Raila Odinga’, which were shaped by both the media and his campaign team. To this end, these frames were key in determining the voters reasoned actions during presidential elections. The study was limited to Murang’a and Homa-Bay counties and it adopted a descriptive design. Questionnaire and key informant interview guide were used to collect data. The study sampled 384 respondents in each of the two counties;oma Bay County had a response rate of 315 (82%) while Muranga County had 357 (93%). The findings indicated that Raila Odinga was easily recognised across the country and that his rivals used his easily recognisable brand to frame negative messages during the run-up to the 2017 presidential elections. Region and politics of belonging played a role in the framing of Raila Odinga’s brand image. Central Kenya residents were more likely to believe the messages spread by Raila Odinga’s competitors compared to the Western Kenya. The study also established that whereas voters in Homa-Bay did not take keen interest in Raila Odinga’s coverage in the media; a fairly significant percentage of Muranga voters were keen on the same with only 50.10% stating that his coverage was unimportant to them compared to 75.90 percent in Homa Bay. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3388 Files in this item: 1
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Kinuthia, Cyndi Wanjiku (Daystar University, School of Communication, August , 2020)[more][less]
Abstract: Kenya is one of the countries in Sub-Saharan Africa that has child trafficking as one of the leading crimes. The purpose of this study was to assess the role of advocacy communication adopted by Civil Society Organizations (CSOs) who work towards countering child trafficking in Mathare Constituency. The objectives of the study were: to identify the forms of advocacy communication methods used, to establish the efficacy of the various advocacy communication methods used and to explain the communication challenges faced by facilitators in the process of advocating against child trafficking among the children in primary schools in Mathare constituency. A purposive sample of 240 teacher respondents and 16 facilitators was selected as per Yamane’s formula. Convergent parallel mixed methods design was used for data analysis. The study established that videos and pictorials were the most popular advocacy methods used, with 100 % respondent rate while 98 % observed that through advocacy, humanitarian organizations were making a difference in countering child trafficking. The study also established that all (100%) of the facilitators agreed that the stakeholders directly involved with children did contribute to the fight against child trafficking. Another finding is that 75% of respondents identified time constraint as a major challenge for facilitators. The study concluded that integrated communication was adopted by facilitators and that the advocacy communication methods used were effective. The study recommends involvement of key stakeholders right from the planning stage to completion for effectiveness. Further study be done to find out the viewpoints of the children, parents and the local administration on effectiveness of integrated advocacy communication. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3387 Files in this item: 1
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Kamau, Hilda (Daystar University, School of Communication, November , 2019)[more][less]
Abstract: The purpose of this study was to examine the extent to which the School of Communication faculty and students used social media for teaching and learning and how this affected the students’ learning process. Its objectives were to; determine the extent to which social media as a tool for teaching and learning was adopted, evaluate the specific social media platforms used as tools for teaching and learning and examine the role integration of social media into traditional teaching on the students’ learning process. Exploratory sequential research design was adopted which involved both quantitative and qualitative approaches. The study purposively targeted Daystar University School of Communication undergraduate students, heads of departments and faculty members. Purposive sampling technique was used to select a sample size of 272 respondents. Further, questionnaires and interviews were used in data collection which was analyzed using thematic analysis approach and the statistical package for social sciences (SPSS) version 23. It was established that there was extensive use of social media by students mainly for informal collaborative learning (60.3%), where students gained from fellow students without depending on the lecturer (79.8%), students participated in course discussion with colleagues (20.7%) and shared course content with fellow students (97%). It was also found that a variety of social media platforms were used for academic work, including Google Plus (24.1%), YouTube (20.1%) and WhatsApp (15.5%). Integration of social media into traditional teaching approaches helped in communication, learning ability, collaboration, problem solving, access to information and productivity. The researcher concludes that there was a significant relationship between social media use and effective learning and teaching processes since it improved communication, collaboration, problem solving and teacher productivity. The study recommends that lecturers need to realize students' learning preferences, integrate technological tools, utilize suitable instructional methods, and institute the most appropriate techniques. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3386 Files in this item: 1
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Chege, Evalyne Njoki (Daystar University, School of Communication, October , 2020)[more][less]
Abstract: The purpose of this study was to investigate how three Kenyan newspapers are managing the digital disruption, and sought to answer three research questions; 1) What is the impact of the mobile phone and Internet technologies on Kenyan daily newspapers? 2) What strategic responses are being executed by Kenyan daily newspapers in response to the digital disruption occasioned by the internet and the mobile phone? 3) What are the key influences behind these strategic responses, business models and proposed revenue streams? A qualitative approach was employed to conduct this research through a multiple case study research method. A multiple case study was used with the intention of testing the same research questions within different contexts while applying the same data generation techniques and analysis for each context. Three Kenyan dailies were studied in this research. The data generation tools included; in-depth interviews with 23 senior executives and senior editors, document reviews and participant observations. This inquiry found that the Kenyan newspapers under study are currently executing four main strategies in response to the digital disruption: protecting the old business, alternative sources of revenue, pivot to digital and culture change. Based on the findings, this study concludes that the Kenyan newspaper industry has yet to disrupt itself in the wake of increasing digitisation, and instead continues to grapple with challenges of digital disruption. Several recommendations are presented in this study, including the suggestion to normalise research to allow newspapers to understand their audiences. Areas for further research include a study on media consumption habits of Kenyan audiences Description: Doctor of Philosophy in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3385 Files in this item: 1
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Muthoki, Mason Jane (Daystar University, School of Communication, October , 2020)[more][less]
Abstract: The purpose of this study was to establish the effectiveness of participatory communication (PC) on the implementation of Makueni Universal Health Care (MUHC) program. Its objectives were to find out the PC avenues used in the implementation of the MUHC program, determine the level of PC used, and to establish how PC influenced the uptake MUHC. The study adopted a descriptive research design and its target population comprised the Makueni County development committee members. Purposive sampling technique was used to select a sample size of 100 respondents. Questionnaire, in-depth interview, and focus group discussions were used in data collection and the collected data was analyzed quantitatively and qualitatively using the statistical package for social sciences (SPSS) and thematic analysis approach respectively. The study found that all stakeholders had an equal opportunity in MUHC implementation since most of the categories of people were involved. Also, the study established that the Makueni County government dialogued with stakeholders during the MUHC implementation processes, although power to make final decisions was held by the government but the citizens aired their views. The study further found that PC had influenced the uptake of MUHC program, where 22(95.7%) of the development committee members asserted that it motivated the residents to register in the program. The study concluded that PC was not effective in the implementation of MUHC. The study recommends that PC structures should be strengthened and increased to empowerment level so as to make MUHC more effective to the people of Makueni. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3384 Files in this item: 1
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Birya, Grace Dhahabu (Daystar University, School of Communication, October , 2020)[more][less]
Abstract: The purpose of the study was to examine the role of communication in crisis management in institutions of higher learning in Kenya, focusing on Daystar University Students’crisis (unrest) of 2017 and 2018. The study objectives were to determine the causes of the crisis, examine how communication was used to manage the crisis, and establish the effectiveness of communication during a crisis. The study used descriptive research design and targeted the deans of the various Daystar University schools, the head of the university’s Corporate Affairs department, the heads of Strategic & Organizational Communication and Language & Performing Arts departments, Daystar University Students Associations (DUSA) members, Senior Staff Association of Daystar University (SSADU) members, and third- and fourth-year Masters of Communication students.The study used a census approach to select a sample size of 95 target population. A questionnaire was used to collect data, and the data was analyzed using the Statistical Package for the Social Science (SPSS) version 21. The study found that the students’ crisis was caused by different factors, including random fee hikes, lack of value for money, lack of transparency, poor facilities at the university, and autocratic management. The findings pointed to the role of communication in crisis management in helping to reduce and contain harm, provide specific information to stakeholders, manage image and perception, initiate and enhance recovery, and explain and justify actions. The channels used to mitigate this crisis include face-to-face, social media, mainstream media, written communication, and phone calls. The most effective channel was face-to-face and social media. However, most of the respondents believed that effective communication during the crisis was hindered by misinformation, communication breakdown, and delayed feedback. The study recommends the need for university managements to embrace more open communication/dialogue/forums when making decisions involving students’ welfare. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3383 Files in this item: 1
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Mutavi, Roselyne Ngina (Daystar University, School of Communication, October , 2020)[more][less]
Abstract: Corporate social responsibility (CSR) arises from the need for organizations to meet their various stakeholders’ expectations, and organizations all over the world are increasingly becoming socially responsible. The aim of this study was to find out the role CSR plays in the building of an organization’s corporate image. The study focused on the Kenya Commercial Bank (KCB), not only because of its extensive coverage of Kenya but also because it covers the entire East Africa region. The research was anchored on the stakeholder and the attribution theories, both of which helped in understanding how the bank relates with its stakeholders and also the perceptions of the stakeholders towards the bank for practicing CSR. A descriptive study design was used in this study because the aim was to study the characteristics of the population without any manipulations. The population of the study was KCB’s 6,483 employees and its external stakeholders. The target population was KCB’s Nairobi 1742 employees and 1500 external stakeholders from which a 10% sample was drawn randomly. Data collection was done through triangulation, where questionnaire and interview guide were used. Quantitative data was analyzed through Microsoft Excel and the Statistical Package for the Social Sciences (SPSS) version 22, while qualitative data was analyzed thematically. The findings were presented through tables and charts. The study revealed that an organization’s CSR activities contribute towards building its corporate image and that stakeholders are attracted to an organization that practices CSR. This because CSR makes stakeholders have a positive perception towards the organization. The researcher recommends a study of other banks, using both internal and external stakeholders. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3382 Files in this item: 1
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Mbau, Miriam Wanjiku (Daystar University, School of Communication, October , 2020)[more][less]
Abstract: The purpose of the study was to assess the role of internal branding on a company’s customer service delivery, with a specific focus on Kenya Power (KP). The objectives guiding the study were to establish the communication methods employed to educate employees about KP’s brand, evaluate the challenges encountered during internal branding at KP, and determine the relationship between internal branding and employees’ service delivery at KP. The study was guided by the corporate image and identity building theory. A mixed-methods approach was used, and a questionnaire and interview were utilized to collect data from KP employees. Data obtained through the questionnaire and interview was processed and analysed using the Statistical Package for the Social Sciences (SPSS) version 22.0. The qualitative data was subjected to descriptive statistics, while correlation analysis, using Pearson Chi-square was utilized in the quantitative data analysis. The study established that KP educates its employees about its brand through trainings (50.0%) and internal meetings (49.4%), with the mostly used communication channels being notice boards (89.4%) and memos (38.8%). The study also established that when employees share similar values and have more knowledge about the company’s brand, the chances of kindling their performance will be higher. The study concluded that internal communication influences employees’ brand attitudes and behavior, subsequently enhancing service delivery. Consequently, the study recommends KP’s adoption of internal branding as a change strategy towards enhancing the company’s customer service delivery. Another recommendation is the creation of adequate awareness covering all the expected and actual dimensions of internal branding majorly to curb the challenge of unawareness among KP employees. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3381 Files in this item: 1
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Ombudu, Jairo Obege (Daystar University, School of Communication, June , 2020)[more][less]
Abstract: This research project examined the importance of StarTime’s Twitter use and its relation to safeguarding the corporate reputation of StarTimes as a media company in the modern world. The research utilized the company’s publicly accessible Twitter feed to analyze the risk Twitter use presented in building customer relationships and providing quality service for a strong corporate reputation. The main study objective was to establish the effectiveness of using Twitter to manage a company’s reputation, focusing on StarTimes Kenya. Another objective was to determine the nature of messages posted on StarTimes Kenya’s Twitter media channel concerning reputation building, and lastly, to find out the mechanisms used by StarTimes to control and sustain its Twitter corporate reputation. The results revealed that Twitter's use presented a significant reputation risk for StarTimes, especially because it could be used as a platform to express emotions and ideas about the company’s products and services. Twitter serves as a medium for real-time communication between StarTimes and Twitter users; therefore, it played a crucial role in communication and placed itself at the heart of a company’s corporate reputation. The study concluded that the company needed to invest more time and resources to ensure quality customer service to Twitter users to safeguard its reputation against negative publicity. The study's recommendations included the need to use timely responses, ensuring value addition, understanding peak hours, using appropriate language, creating a social media policy, and privacy for building and maintaining positive relationships on Twitter. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3380 Files in this item: 1
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Mbugua, Racheal Mugure (Daystar University, School of Communication, October , 2020)[more][less]
Abstract: The responsibility of Kenya Trade Network Agency (KenTrade) is to simplify cross-border trade and execute the National Electronic Single Window System. The agency is tasked to facilitate cargo clearance and documentation. Even with the establishment of this system, traders still experience delays and downtimes on the system. This greatly contributes to unforeseen extra demurrage charges, driving up the cost of business. This study aimed to assess the effectiveness M&E system of the of KenTrade in cargo clearance at the port of entry in Kenya. The target population was 86 staff of KenTrade. Census sampling technique was employed to arrive at a sample of 86 respondents. The study used structured questionnaires to collect data, and the Statistical Package for the Social Sciences (SPSS) version 21 aided the analysis of the data. The findings, as per 70.5% of the respondents, showed that the M&E system was not effectively used. Only 29.5% of the respondents reported that the system was effectively used. Further, 64.1% of the respondents reported that there were benefits of using the system in cargo documentation, while 35.9% indicated that they had not seen any benefits. Unavailability of data was cited as the most significant challenge for the M&E system in cargo documentation (91.0%), followed by poor feedback (71.8%). Respondents recommended an increase in capacity (43.5%), coordination between sub-systems 17(21.7%), consensus-building between stakeholders (10.2%), benchmarking visits (12.8%), and frequent trainings (11.5%). The researcher recommends increased capacity development of M&E personnel, enhanced coordination, cooperation between KenTrade M&E sub-systems, consensus-building between key stakeholders, training for the users, and benchmarking visits. Description: Master of Arts in Monitoring and Evaluation URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3379 Files in this item: 1
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Mwaringa, Daniel Katama (Daystar University, School of Communication, November , 2020)[more][less]
Abstract: This study investigated the youth’s uses of mobile phones and how this use impacted on communication in the family. As an agent of socialization, the family is the custodian of values, beliefs and practices. The study examined the technology’s impact on youth’s everyday communication with their parents and the relationship between the use of mobile phones in the sustenance of family values and relationships in the family. Guided by the Symbolic Interactionism Theory which emphasizes that people’s behavior is based on personal social constructs, the study examined how selected individuals in Mvita Sub County in Mombasa County responded to the meanings they constructed as they interacted using mobile phones. Using the Phenomenology research design, the study purposively sampled 12 households comprising of 13 youth respondents and 15 parental figures who were subjected to in-depth interviews whose data was analyzed qualitatively. The findings revealed that most youth preferred mobile phone communication with their families demonstrating decreased desire for the face to face interaction. Most youth in this study revealed that they were freer in communicating with their parents on phone as opposed to face to face. A majority of the parents stated that mobile phones had a deleterious effect on family ways of life. The youth conveniently and deceptively used technology to an extent of generating certain negative interactive behaviors. The study diagnosed such negative behaviors from this disruptive technology as symptomatic of ‘Mobileosis’ which is characterized by a layered dialectical tension among the users-the entrapped enamored youths and their almost clueless parents who were silenced in expressing their disapproval of the impact of the phone usage practices. Description: Doctor of Philosophy in Communication Studies URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3378 Files in this item: 1
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Ngesa, Maureen Onyango (Daystar University, School of Human and Social Sciences, August , 2020)[more][less]
Abstract: This quasi-experimental study tested the efficacy of a Modified Complicated Grief Therapy (MCGT) in treating complicated grief (CG) among orphaned children in selected public primary schools in Siaya County. The study had 241 participants comprising orphaned children aged 10-15 years. The participants were grouped into treatment and control groups, and only the treatment group received 12 weeks of the MCGT intervention. Descriptive statistics were used to determine the participants’ grief prevalence and sociodemographic characteristics. Pearson correlation coefficient (p) and linear regression helped to determine the risk factors associated with CG, while t-tests were used to assess the efficacy of the MCGT intervention. The prevalence of grief among the participants was 66%. Over half of the participants were paternal orphans (56.5%), most had lost their parents through sickness (74.2%), and almost half had also lost a sibling (48.9%). The number of siblings, separation from siblings, and perceived level of closeness to deceased mother (prior to her death) showed significant association with CG. In contrast, age, gender, perceived level of closeness to deceased father (before his death), and cultural factors did not show significant association with CG. The MCGT was effective in the reduction of CG symptoms with an average total reduction of 16.75 points in the 12 weeks, and a weekly average reduction of 1.29 scores. The study recommends that MCGT be included as a component in all programs targeting orphaned and vulnerable children, be adopted as a school-based grief program, and be used in capacity building for guidance and counseling teachers and practicing therapists. Description: Doctor of Philosophy in Clinical Psychology URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3377 Files in this item: 1
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Owino, Ruth (Daystar University, School of Communication, May , 2020)[more][less]
Abstract: This study sought to critically analyse the strategic and political dimensions of government communication by focusing on PSCU, OGS, and Ministry of ICT. The objectives were to; Determine the structures and processes of communication, Investigate whether communication is strategically managed; Examine the role of the political system on the operations of communication; and, the extent to which government communication facilitates citizen participation. The study was grounded on excellence and deliberative democracy theories. A single-case (embedded) design was adopted and the target population was the communication professionals working at PSCU, OGS, and Ministry of ICT. Data was collected through interviews, questionnaires and document analysis. Quantitative data was analyzed using SPSS, and qualitative data was thematically analysed. The study found out that government communication was transitional, its structures were defined by the existing political power and governance structure. The structures and processes were decentralized, fragmented and tactical. The findings indicated that government communication lacked the overarching strategy, was poorly coordinated and had short-term plans hence contradicting messages. The findings also indicated that there were two cadres of professionals: political appointees and civil servants, however the two cadres were not well managed and coordinated. Further the study found out that the internet provided new possibilities for transparency and citizen engagement, it provided new ways and channels of information dissemination and interaction. Government communication should be professionalised, be based on frameworks and policies that are encultured on the precept of strategic communication. Description: Doctor of Philosophy in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3376 Files in this item: 1
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